Heineken Experience

Heineken Experience
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Learn how a well-known Dutch beer is made, then drink a sample at this famous former brewery.

The Heineken Experience is a self-guided tour through interactive exhibits housed in the former Heineken brewery. The exhibits and displays aim to provide historical insight into the well-known Heineken pilsner as well as the brewing process. You’ll learn how the hop and malted barley are turned into this tasty pride of Holland, all from the point of view of a bottle of beer.

The brand name is clearly visible as you approach the old brick Bierbrouwerij building, which was a working brewery until 1988. A thorough 2008 renovation transformed the Heineken Experience into four levels of interactive multimedia exhibits, but much of its authentic interior was preserved.

At the beginning of the tour, you’ll learn how Gerard Adriaan Heineken bought the old Haystack brewery in 1864. He became one of the most famous beer brewers in the world because of his award-winning recipe. These days, Heineken is actually brewed in Zoeterwoude instead of here.

Take the self-guided tour and visit the Old Brew Room. You’ll see big mash tuns, or casks, where the barley was once boiled. Staff are on-hand to answer any questions.

Visit the Stable Walk to see the magnificent Clydesdales, the horses that still tow wooden beer carts around Amsterdam for promotional purposes. Ride the 4-D “roller-coaster” movie, and attempt to pour and bottle your own Heineken.

The tour concludes in the futuristic-looking Tasting Bar, where you’ll sample fresh Heineken, with a couple of free beers for each visitor. Enter the party atmosphere of the disco or just stand at the bar. There is no lack of Heineken merchandise, with the shop selling souvenirs to beer lovers. Give yourself two hours to complete the tour.

The Heineken Experience is just south of the Canal Ring and open daily, except a few major public holidays. From Central Station, take the tram to Stadhouderskade, or a hop-on, hop-off cruise to the Heineken landing stage. There are parking lots in the city center, but spaces are limited.

To avoid lines, come before beer o’clock, or book the tickets ahead.

SUPPER Hotel
House of Amstel
The Pavilions Amsterdam, The Toren
Prices and availability subject to change. Additional terms may apply.

Reviews of Heineken Experience

4.4
Top destination
5 - Excellent
274
" "5 - Excellent 57.32217573221757%
4 - Good
144
" "4 - Good 30.1255230125523%
3 - Okay
42
" "3 - Okay 8.786610878661088%
2 - Disappointing
14
" "2 - Disappointing 2.928870292887029%
1 - Terrible
4
" "1 - Terrible 0.8368200836820083%

4/5 - Good

Verified traveller
17 Mar 2020

Didn’t actually see any beer being made in real live which was disappointing for my husband.

5/5 - Excellent

Verified traveller
2 Jan 2020

Buy tickets before your visit or be prepared for a long queue.

5/5 - Excellent

Abbie
12 Nov 2019

Really worth doing, such an interesting tour.

4/5 - Good

Verified traveller
23 Sep 2019

If you can, go in the morning.

2/5 - Disappointing

Graham
19 Apr 2019

This was our only disappointment in Amsterdam as it';s targeted at the under 30 age group

5/5 - Excellent

Verified traveller
13 Apr 2019

Book On Line to avoid disappointment and if you can afford it, go VIP Trip

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