We loved: the breezy decoration of the rooms, the views from the room, the water slide and all the pools, the freshness and variety of the food, the light wines available lunch and dinner with the meal, the massage for children with gift at the end (my 8-year old loved this), the live music at dinner, the friendly hotel staff, the walk along the coastline with the incredible view of the sea and distant mountains.
We did not much like: that coffee was only available for free at breakfast (why cheap out on a cup of coffee at an upscale resort when every other hotel in Europe provides free coffee in the room???), that the bottom of the pools wasn't as clean as they should have been, that the beach area was so small and more rock than sand, that the dining room was so loud (yes, we were 800 people eating there, but there are ways to dampen sound in a cavernous room), that there were no seashells (somehow, we thought there would be, but that's not the hotel's fault), the children's entertainment (but then, adults always think children will enjoy high-pitched, super-excited and artificially funny characters - maybe some do, but mine doesn't care for it), and the absence of a shuttle service for a hotel so far from Zadar city center and the airport.
In short, we had a great time there and we loved the food, the room, the staff, and the pools. Those things we didn't like were either easy fixes for the hotel or just the type of beach available in that area.