Discover the flavours of Matsuyama and the Seto Inland Sea on this private food tour led by a government-licensed local guide. Ehime, on the island of Shikoku, is blessed with calm seas that yield exceptional seafood and a mild climate famous for its sweet mikan citrus. With your guide, you'll explore Matsuyama's local food culture, sampling regional specialities such as taimeshi (sea bream rice), jakoten fishcakes, and fresh Setouchi catch, while learning the stories behind each dish. Stroll near the historic Dogo Onsen area, one of Japan's oldest hot springs, and soak up the relaxed atmosphere of this castle town. Because this is a fully private, customisable experience, the pace and stops are tailored to you, making it ideal for couples, families, and curious food lovers eager to taste the authentic flavours of Shikoku beyond the usual tourist trail.