Florence

Travel Guide
Frank Lloyd Wright Rosenbaum House showing a house and interior views
Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

Default Image

East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

East Florence
Comfort Suites Florence Shoals Area
Comfort Suites Florence Shoals Area
2.5 out of 5
140 Matthew Paul Ct, Florence, AL
The price is €109 per night from 23 Jun to 24 Jun
€109
per night
23 Jun - 24 Jun
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the clean rooms in our reviews. ...
8.8/10 Excellent! (568 reviews)
"Love staying at this property when needing somewhere to stay in town. Very clean, and the staff is very kind and helpful. I recommend this hotel for a short or long stay!"

Reviewed on 26 May 2024

Comfort Suites Florence Shoals Area
The Stricklin Hotel
The Stricklin Hotel
3.5 out of 5
317 N Court St, Florence, AL
The price is €163 per night from 2 Jun to 3 Jun
€163
per night
2 Jun - 3 Jun
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (509 reviews)
"The room was spacious, great decor, great view onto the Main Street. The only downside is the hotel not having car parking and needing to find a space on the street. Overall definitely recommend staying here!"

Reviewed on 26 May 2024

The Stricklin Hotel
Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST, an IHG Hotel
Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST, an IHG Hotel
2.5 out of 5
180 Etta Gray Street, Florence, AL
The price is €123 per night from 16 Jun to 17 Jun
€123
per night
16 Jun - 17 Jun
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (476 reviews)
Great trip
"This was an amazing experience. The guy that checked me in was friendly and even gave me recommendations on places to visit during my stay."

Reviewed on 26 May 2024

Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST, an IHG Hotel
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Waterfront Lake House on Wilson Lake
Waterfront Lake House on Wilson Lake
Florence
Stay at this vacation home in Florence. Enjoy patios, an in-room coffeemaker, and air conditioning. Popular attractions Shoals Golf Club and Blackberry Trail ...
9.8/10 Exceptional! (17 reviews)
Absolutely amazing!
"Couldn’t have picked a better place. It was so beautiful and the host was fantastic with communication."

Reviewed on 19 May 2024

Waterfront Lake House on Wilson Lake
Cozy Cottage  Less than 10 mins to Pickwick Lake & Conference Center & Downtown!
Cozy Cottage Less than 10 mins to Pickwick Lake & Conference Center & Downtown!
Florence
Stay at this cottage in Florence. Enjoy free WiFi, patios, and an in-room coffeemaker. Popular attractions Shoals Conference Center and River Heritage Park are ...
9/10 Wonderful! (6 reviews)
Weekend getaway
"The cottage was so clean and close to great activities! We loved our stay and plan to visit again"

Reviewed on 27 Mar 2024

Cozy Cottage Less than 10 mins to Pickwick Lake & Conference Center & Downtown!
Charming Florence Getaway w/ Fireplace & Grill!
Charming Florence Getaway w/ Fireplace & Grill!
Florence
Book a stay at this family-friendly vacation home in Florence. Enjoy a garden, patios, and cable/satellite TV service. Popular attractions Larimore Home and ...
9.4/10 Exceptional! (23 reviews)
Great for Golf
"Was in town for the high school golf championships and brought four golfers with me. The house was just as listed. Stacy was very communicative overall a really good stay."

Reviewed on 22 May 2024

Charming Florence Getaway w/ Fireplace & Grill!
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Things to do

Other places like Florence