Great location on Playa Burriana. You really cannot find a better location on this beach. 50 steps and you're on the beach! The beach is nice and the esplanade has basic shopping, groceries, and restaurants. We could let our 8 and 12 year old girls have the run of the town knowing they could easily find their way to the gelato shop, the beach, and back to the hotel. The area felt safe. Because of the proximity to bars and restaurants (and the World Cup), I expected some drunks to be wandering about in the evening but never saw any.
The centre of Nerja is really the Balcony of Europe, which is about a 20 minute walk away including a short but steep hill. The walk is pleasant, but is hot and sweaty if the weather is smoking hot like it was when we were there.
Checking into the apartment was a bit of a pain because you check into an office on the beach side of the building, not on the road side of the building...minor peeve, but annoying after a long hot drive and you've hauled all the luggage to the wrong side of the building.
The room advertised a washer/dryer in the room, but it was really a washer in the room and a drying rack on the balcony. Not a problem as long as you have time to air-dry your laundry.
Parking on the street is very busy during the day, but opens up in the evening. Once you find a spot you can leave your car there free until you depart.
A reasonable place to stay with great location.