Florence

Travel Guide

A red brick building with a white roof, surrounded by trees and parked cars.
A cozy reading nook with a brick wall, a wooden bookshelf filled with books, a small armchair, and a framed photograph.
A suburban street with a brick house, parked cars, and lush green trees.
A historic building with a gabled roof and columns, surrounded by lush green trees and parked cars.
A wooden table with candles, plates, and cutlery.

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Centre for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colourful.

Where to stay in Florence

Find the best Florence areas for the activities you enjoy most.

East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
The price is €158 per night from 13 Oct to 14 Oct
€158
13 Oct - 14 Oct
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free Wi-Fi, free parking and 2 restaurants. Our guests praise the helpful staff and the clean rooms in ...
9/10 Wonderful! (935 reviews)
"Room was super clean, comfortable and exactly as pictured. Staff was friendly and helpful. Great location to all downtown Florence activities and restaurants."

Reviewed on 2 Oct 2026

The Stricklin Hotel
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

2.5 out of 5
140 Matthew Paul Ct Florence AL
The price is €93 per night from 8 Nov to 9 Nov
€93
8 Nov - 9 Nov
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff and the clean rooms ...
8.8/10 Excellent! (871 reviews)
"Very clean close to amenities. Very nice staff!"

Reviewed on 11 Oct 2026

Comfort Suites Florence Shoals Area
Renaissance Shoals Resort & Spa

Renaissance Shoals Resort & Spa

3.5 out of 5
10 Hightower Place Florence AL
The price is €297 per night from 14 Oct to 15 Oct
€297
14 Oct - 15 Oct
includes taxes & fees
Stay at this spa resort in Florence. Enjoy free Wi-Fi, free parking and a full-service spa. Our guests praise the helpful staff in their reviews. Popular attractions ...
9.2/10 Wonderful! (826 reviews)
"The staff was so nice and accommodating! The room was clean and well stocked. We loved eating at Swampers and listening to the live music. We had a great time!"

Reviewed on 12 Oct 2026

Renaissance Shoals Resort & Spa
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Rare Find Downtown Florence 2 Br

Rare Find Downtown Florence 2 Br

Florence AL
Stay at this holiday home in Florence. Enjoy patios. Popular attractions W.C. Handy Home and Shoals Community Theater are located nearby.
8.8/10 Excellent! (37 reviews)
"Another great stay! Always enjoy this property and host’s accommodating support. We’ll be back."

Reviewed on 25 Aug 2026

Rare Find Downtown Florence 2 Br
The Retreat with  Wilson Dam view & Water Aces

The Retreat with Wilson Dam view & Water Aces

Florence AL
Stay at this holiday home in Florence. Enjoy free Wi-Fi, private pools and a garden. Popular attractions Regency Square Mall and River Heritage Park are located ...
8.8/10 Excellent! (76 reviews)
"Entire house needs some TLC without doubt. Had problems with the upstairs A/C unit but was promptly taken care of after a call to our host Rafi. The HVAC company rectified the problem for the night but had to come back the next day and took 3 hours to do so. Neighborhood is very nice and is located ..."

Reviewed on 1 Jul 2026

The Retreat with Wilson Dam view & Water Aces
Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops

Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops

Florence AL
Stay at this apartment in Florence. Enjoy free Wi-Fi, laundry facilities and an in-room coffee maker. Popular attractions Shoals Community Theater and Kennedy-Douglass ...
10/10 Exceptional! (34 reviews)
"Great place right in the heart of Florence. Beautiful and comfortable space, well equipped with a good host."

Reviewed on 5 Oct 2026

Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Stay near popular Florence attractions

Things to do

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