Florence

Travel Guide

Florence which includes a garden and heritage architecture
Florence
Florence showing a house
Florence showing a house
Frank Lloyd Wright Rosenbaum House showing a house and interior views

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Centre for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colourful.

Where to stay in Florence

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East Florence

If you're spending some time in East Florence, Renaissance Tower and Wilson Lake are top sights worth seeing.

East Florence
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St, Florence, AL
The price is €171 per night from 14 Oct to 15 Oct
€171
14 Oct - 15 Oct
includes taxes & fees
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (762 reviews)
"Nice hotel convenient to downtown and good restaurants near!"

Reviewed on 5 Oct 2025

The Stricklin Hotel
Baymont by Wyndham Florence/Muscle Shoals

Baymont by Wyndham Florence/Muscle Shoals

2.5 out of 5
115 Ana Drive, Florence, AL
The price is €67 per night from 14 Oct to 15 Oct
€67
14 Oct - 15 Oct
includes taxes & fees
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the property ...
7.2/10 Good! (849 reviews)
"Great help at from counter!clean, quiet and comfortable!!could not get dead bolt to lock on door! Didn’t complain about it because everything else was super!! Will stay there again!!!"

Reviewed on 5 Oct 2025

Baymont by Wyndham Florence/Muscle Shoals
Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG

Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG

2.5 out of 5
180 Etta Gray Street, Florence, AL
The price is €128 per night from 31 Oct to 1 Nov
€128
31 Oct - 1 Nov
includes taxes & fees
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the breakfast and the helpful staff ...
8.8/10 Excellent! (570 reviews)
"Nice and quiet"

Reviewed on 21 Sept 2025

Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Rare Find Downtown Florence 2 Br

Rare Find Downtown Florence 2 Br

Florence
Stay at this vacation home in Florence. Enjoy patios. Popular attractions W.C. Handy Home and Shoals Community Theater are located nearby.
9.6/10 Exceptional! (20 reviews)
Great stay and location
"This was a nice place that was very clean and in a safe, convenient location. It was just right for two people and it had pretty much everything we needed. I especially loved its proximity to FLW’s Rosenbaum House, located just down the street."

Reviewed on 25 Jul 2025

Rare Find Downtown Florence 2 Br
Waterfront Lake House on Wilson Lake

Waterfront Lake House on Wilson Lake

Florence
Stay at this vacation home in Florence. Enjoy laundry facilities, patios, and an in-room coffeemaker. Popular attractions Shoals Golf Club and Blackberry Trail ...
9.8/10 Exceptional! (35 reviews)
"Had everything we needed, lots of fish caught off the dock. Nice weekend getaway/wedding celebration/reunion!"

Reviewed on 3 Oct 2025

Waterfront Lake House on Wilson Lake
Loft in the Heart of Downtown - 500 Mbps WiFi - 4 car parking - EV charge - Boat

Loft in the Heart of Downtown - 500 Mbps WiFi - 4 car parking - EV charge - Boat

Florence
Stay at this vacation home in Florence. Enjoy free WiFi, laundry facilities, and an in-room coffeemaker. Popular attractions Shoals Community Theater and Kennedy-Douglass ...
10/10 Exceptional! (12 reviews)
"Great location in the heart of town."

Reviewed on 5 Oct 2025

Loft in the Heart of Downtown - 500 Mbps WiFi - 4 car parking - EV charge - Boat
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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