Florence

Travel Guide

A red brick building with a white roof, surrounded by trees and parked cars.
A cozy reading nook with a brick wall, a wooden bookshelf filled with books, a small armchair, and a framed photograph.
A suburban street with a brick house, parked cars, and lush green trees.
A historic building with a gabled roof and columns, surrounded by lush green trees and parked cars.
A wooden table with candles, plates, and cutlery.

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Centre for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colourful.

Where to stay in Florence

Find the best Florence areas for the activities you enjoy most.

East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

Renaissance Shoals Resort & Spa

Renaissance Shoals Resort & Spa

3.5 out of 5
10 Hightower Place Florence AL
Fully refundableReserve now, pay when you stay
The price is €291 per night from 21 Jul to 22 Jul
€291
per night
21 Jul - 22 Jul
Stay at this spa resort in Florence. Enjoy free Wi-Fi, free parking and a full-service spa. Our guests praise the helpful staff in their reviews. Popular attractions ...
9.2/10 Wonderful! (797 reviews)
"We have been going to this resort for 6-7 years. They did a Reno last year and the rooms are nice, however cleaning in the common areas is not what it could be. The other change is allowing visitors a day pass to the pool area on July 4 made it so crowded that it wasn’t enjoyable. Also, the communication ..."

Reviewed on 6 Jul 2026

Renaissance Shoals Resort & Spa
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
The price is €172 per night from 19 Jul to 20 Jul
€172
per night
19 Jul - 20 Jul
Stay at this business-friendly hotel in Florence. Enjoy free Wi-Fi, free parking and 2 restaurants. Our guests praise the helpful staff and the clean rooms in ...
8.8/10 Excellent! (891 reviews)
"Our stay last night was very unpleasant. We were super excited about our stay with you all, as the hotel is very quaint and has so much character and charm. The hotel was also extremely convenient for a wedding we attended just a few blocks away. However, our room was extremely loud, as the wall ..."

Reviewed on 12 Jul 2026

The Stricklin Hotel
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

2.5 out of 5
140 Matthew Paul Ct Florence AL
The price is €104 per night from 13 Aug to 14 Aug
€104
per night
13 Aug - 14 Aug
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff and the clean rooms ...
8.8/10 Excellent! (837 reviews)
"Very nice staff and very clean. Great deal, my grandkids loved the pool warm and fun! Small but perfect for them cause no one else was swimming"

Reviewed on 11 Jul 2026

Comfort Suites Florence Shoals Area
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops

Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops

Florence AL
Stay at this apartment in Florence. Enjoy free Wi-Fi, laundry facilities and an in-room coffee maker. Popular attractions Shoals Community Theater and Kennedy-Douglass ...
10/10 Exceptional! (31 reviews)
"Wonderful place to stay! Highly recommend … very nice, clean, and a lot of special touches."

Reviewed on 12 Jul 2026

Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops
The Retreat with  Wilson Dam view & Water Aces

The Retreat with Wilson Dam view & Water Aces

Florence AL
Stay at this holiday home in Florence. Enjoy free Wi-Fi, private pools and a garden. Popular attractions Regency Square Mall and River Heritage Park are located ...
8.8/10 Excellent! (75 reviews)
"View was magnificent, close to everything we needed, house was very beautiful, large, and open, quiet neighborhood. Rafi was very accommodating."

Reviewed on 3 Jun 2026

The Retreat with Wilson Dam view & Water Aces
Lagniappe in Florence

Lagniappe in Florence

Florence AL
Stay at this holiday home in Florence. Enjoy free Wi-Fi, laundry facilities and an in-room coffee maker. Popular attractions Tom Braly Stadium and Pope's Tavern ...
9.8/10 Exceptional! (46 reviews)
"Lagniappe is located in a quiet lower middle-class neighborhood that has lots of huge trees and neat lawns. There is a covered parking area in back. Grace Baker has spared no expense in equipping the place with a top-notch kitchen, three big-screen TVs, comfortable beds, good lighting, an excellent ..."

Reviewed on 13 Jul 2026

Lagniappe in Florence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Stay near popular Florence attractions

Things to do

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