Alassio

Travel Guide

A coastal town with colorful buildings, a sandy beach, and a mountain in the background.
Three cyclists on a coastal road with a metal railing and palm trees in the background.
A coastal town with colorful buildings, a marina with boats, and a prominent clock tower.
A statue of two figures with a wall of colorful plaques in the background.
A coastal town with colorful buildings, a sandy beach, and a mountain in the background.

Examine the signatures of celebrities on an iconic wall, wander along a cobbled lane in the historic centre and sunbathe on the beaches.

Alassio is a gorgeous strip on the Mediterranean Sea flanked by a sandy strand and green mountains. It runs along the Riviera di Ponente near the French border, in a region of spectacular natural scenery. Stroll along the glorious seafront and visit the many bars and restaurants here.

For a sense of the town’s origins and culture, wander through its historic centre. Walk on the pedestrianized Budello di Alassio road, a quaint alley made of cobblestones. Encounter some of the main attractions, including the whitewashed Chiesa Santa Maria degli Angeli. This 15th-century church, which has an intricate rose window and impressive Gothic architecture, contains a museum of natural sciences.

Nearby is the 15th-century Parish Church of St. Ambrogio, which has a blend of Baroque and Renaissance touches. Inspect the range of important artworks, some of which depict the life of the parish’s saint. See the colored tiles of the iconic Wall of Alassio (Muretto di Alassio), which has been signed and marked by Ernest Hemingway and other celebrities. Inspect the many ceramic tiles to find signatures, handprints and pictures of your favourite Italian stars.

Spend the afternoon in the Marina di Alassio to view luxurious yachts. Dine on seafood at a nearby restaurant with a view of the sea.

Visit one of the many beaches during the dry, hot summer. The long stretch of sand that flanks the historic centre comprises Bagni Giovanna, Bagni Nicade and Bagni Lido. September and October are fairly rainy, while July is warm and arid. Walk along the Molo di Alassio pier for excellent views of the region.

Find the commune on the western side of the arch of northern Italy. Drive east from Nice in France for 70 miles (120 kilometres) or a similar distance southwest from Genoa. Arrive at nearby towns on ferries and connect to the various municipalities via railway links.

View cultural sights and sandy bays along the stunning strand of Alassio.

LVG Hotel Collection - Majestic

LVG Hotel Collection - Majestic

4 out of 5
Via Leonardo Da Vinci 300 Alassio SV
The price is €104 per night from 22 Sept to 23 Sept
€104
22 Sept - 23 Sept
includes taxes & fees
Stay at this hotel in Alassio. Enjoy free breakfast, free Wi-Fi and room service. Popular attractions Budello di Alassio and Hanbury Tennis Club are located ...
LVG Hotel Collection - Majestic
Hotel Dei Fiori

Hotel Dei Fiori

3 out of 5
78 Viale Guglielmo Marconi Alassio SV
The price is €206 per night from 14 Sept to 15 Sept
€206
14 Sept - 15 Sept
includes taxes & fees
Stay at this spa hotel in Alassio. Enjoy free breakfast, free Wi-Fi and a full-service spa. Popular attractions Torrione Saraceno and Villa della Pergola are ...
9.4/10 Exceptional! (179 reviews)
"Great location and clean room. I think they were understaffed as everything took a long time to resolve. Other than that, great property."

Reviewed on 19 Aug 2026

Hotel Dei Fiori
Grand Hotel Alassio Beach & Spa Resort - The Leading Hotels of the World

Grand Hotel Alassio Beach & Spa Resort - The Leading Hotels of the World

5 out of 5
Via Gramsci 2/4 Alassio SV
The price is €478 per night from 1 Oct to 2 Oct
€478
1 Oct - 2 Oct
includes taxes & fees
Stay at this luxury hotel in Alassio. Enjoy free breakfast, free Wi-Fi and a full-service spa. Popular attractions Torrione Saraceno and Wall of Alassio are ...
9/10 Wonderful! (394 reviews)
"Lovely hotel, with very helpful staff, in a lovely location"

Reviewed on 19 Jul 2026

Grand Hotel Alassio Beach & Spa Resort - The Leading Hotels of the World
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Residence San Marco Suites&Apartments Alassio

Residence San Marco Suites&Apartments Alassio

3 out of 5
Corso Dante Alighieri, 91 Alassio SV
Stay at this residence in Alassio. Enjoy free Wi-Fi, parking (surcharge) and concierge services. Popular attractions Budello di Alassio and Hanbury Tennis Club ...
8.2/10 Very good! (22 reviews)
"The owners were always available and ready for any queries and questions. The property is well located, surrounded by many nearby point of interest. My stay was very pleasant and I was very pleased to see how well maintained it is. Once I have the opportunity again, I’d very much like to come back ..."

Reviewed on 17 Apr 2025

Residence San Marco Suites&Apartments Alassio
La Sterlizia di Santa Croce

La Sterlizia di Santa Croce

Str. Romana Santa Croce 51 Alassio SV
Stay at this holiday home in Alassio. Enjoy free Wi-Fi, free parking and an outdoor pool. Popular attractions Passeggiata Cadorna and Marina di Alassio are located ...
9.6/10 Exceptional! (13 reviews)
Wonderful Holiday
"Absolutely stunning location beautiful apartment very clean a very enjoyable holiday with friends"

Reviewed on 25 Sept 2023

La Sterlizia di Santa Croce
Elegant escape sea view private pool & gardens perfect starting point MTB&hiking

Elegant escape sea view private pool & gardens perfect starting point MTB&hiking

Alassio Liguria
Stay at this family-friendly villa in Alassio. Enjoy free Wi-Fi, private pools and a garden. Popular attractions Villa della Pergola and Hanbury Tennis Club ...
9.8/10 Exceptional! (65 reviews)
"Couple d’hôtes très agréable et très serviable (présent sur place). La piscine est très agréable.Attention toutefois à noter que les pièces à vivre ne sont pas climatisées (cuisine et salon). Les chambres du bas ne le sont pas non plus, mais restent malgré tout agréable car bénéficient d’un ventilateur ..."

Reviewed on 17 Aug 2026

Elegant escape sea view private pool & gardens perfect starting point MTB&hiking
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Stay near popular Alassio attractions

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