Things to do in Martina Franca

Activities, attractions and tours

A historic stone square with buildings, a tree, and a stroller.
A coastal area with clear turquoise waters, a sandy beach, and a row of beach umbrellas.
An aerial view of a beach with people, colorful umbrellas, and clear turquoise water.
A vintage car parked on a cobblestone street, with classical architecture and a clear blue sky in the background.
A crowded square at night with illuminated buildings and a crowd of people.

Things to do

Alberobello

Alberobello and Matera Bus Tour, from Bari

€55
per adult
90% of travellers recommend
Alberobello and Matera Bus Tour, from Bari
Wine Experience: vineyard, wines and food

Wine Experience: vineyard, wines and food

€32
per adult
96% of travellers recommend
Wine Experience: vineyard, wines and food
Skip the Line: Trullo Sovrano Admission Ticket

Skip the Line: Trullo Sovrano Admission Ticket

€3
per adult
Skip the Line: Trullo Sovrano Admission Ticket
Alberobello by night

Alberobello Short and sweet

€20
per adult
Alberobello Short and sweet
Tour di Alberobello & Guida a Matera, from bari

Tour di Alberobello & Guida a Matera, from bari

€75
per adult
Tour di Alberobello & Guida a Matera, from bari
From Polignano a Mare: Guided Tour of Alberobello

From Polignano a Mare: Guided Tour of Alberobello

€54
per adult
From Polignano a Mare: Guided Tour of Alberobello
Discover the Lama D'Antico Rock Park and its Rock Churches

Guided tour of Parco Lama D'Antico-Grotta di S. Lorenzo in Fasano

€15
per adult
Guided tour of Parco Lama D'Antico-Grotta di S. Lorenzo in Fasano
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Most popular experiences in Martina Franca

Tours & day trips

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Alberobello and Matera Bus Tour, from Bari

Alberobello and Matera Bus Tour, from Bari

Activity duration is 10 hours
9.0 out of 10 with 190 reviews
Free cancellation available
Price is €55 per adult
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Private & custom tours

See all 60 activities
Alberobello and Matera Bus Tour, from Bari

Alberobello and Matera Bus Tour, from Bari

Activity duration is 10 hours
9.0 out of 10 with 190 reviews
Free cancellation available
Price is €55 per adult
Alberobello and Matera Bus Tour, from BariOpens in new tab

Adventure & outdoor

See all 36 activities
Tour Ebike Trulli Alberobello e Locorotondo

Tour Ebike Trulli Alberobello e Locorotondo

Activity duration is 3 hours and 30 minutes
9.8 out of 10 with 22 reviews
Free cancellation available
Price is €78 per adult
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Spa & wellness

See all 7 activities
Pozzo Faceto: Botanic Garden

Pozzo Faceto: Botanic Garden

Free cancellation available
Price is €12 per adult
Pozzo Faceto: Botanic GardenOpens in new tab

Shows & concerts

See all 6 activities
Ostuni: Olive Oil Tasting Tour

Ostuni: Olive Oil Tasting Tour

Activity duration is 1 hour
8.8 out of 10 with 52 reviews
Free cancellation available
Price is €45 per adult
Ostuni: Olive Oil Tasting TourOpens in new tab

What to do in Martina Franca

Stay near popular Martina Franca attractions

Basilica di San Martino

9.2/10 (13 reviews)
This Baroque masterpiece features intricate Rococo façades and a high-relief of Saint Martin sharing his cloak. Visit in morning light to appreciate the marble altars and Domenico Carella's Last Supper painting.
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A marina with boats docked, a swimming pool, and a beach.

Taranto

A densely packed urban area with white buildings and a prominent historical building with domes in the background.

Ostuni

A street lined with traditional stone-roofed buildings and a church with two towers.

Alberobello

A historic church with a bell tower and arched windows.

Noci

A narrow cobblestone street flanked by white buildings with colorful hanging flowers and potted plants.

Mottola

A tree-lined street with red flowers and a building with columns.

Locorotondo

An aerial view of a historic city with a prominent domed building featuring intricate mosaic patterns.

Grottaglie

Frequently asked questions

Is Martina Franca worth visiting?
From shopping to history and outdoor pursuits, there are many great things to do in Martina Franca. Be sure to enjoy the area's mix of cool sights, culture and local charm.
How do I spend a day in Martina Franca?
Zoosafari and Ducal Palace are two awesome places to kick-start your holiday adventures. Be sure to check out the dining and retail options in Martina Franca while you're in town too.
What is the top tourist attraction in Martina Franca?
You can't leave without visiting Zoosafari, rated the top tourist attraction in Martina Franca.
Is three days enough to stay in Martina Franca?
Three days in Martina Franca is more than enough to visit the city's leading attractions. Many travellers book for three days on average. Ducal Palace, Morelli Palace and Bishop's Palace are top-rated sights. Want to discover more? Hang around a while longer to visit nearby hotspots like Polignano a Mare.
What are some activities to do in Martina Franca with kids?
Deciding what to do in Martina Franca with kids has never been easier. Whether you have toddlers or teenagers, there are plenty of family-friendly tours and activities to keep them happy here.

What to do in Martina Franca for adults?
Whether you're an avid foodie, culture enthusiast or fan of Mother Nature, there are loads of things to do in Martina Franca for adults including Enoteca Semeraro and Damati.
Are there free things to do in Martina Franca?
One of the best ways to discover free things to do in Martina Franca is to speak with a local tour guide. You'll get insider advice on hip neighbourhoods, parks and other highlights you can visit without opening your wallet. Basilica di San Martino is one place that doesn't have an admission fee.

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