South of Market

San Francisco

South of Market which includes cbd, a city and skyline
South of Market which includes central business district, a fountain and a city
South of Market which includes skyline, a city and a high-rise building
South of Market featuring a city, cbd and skyline
South of Market which includes central business district and a city as well as a small group of people

From baseball games to top-notch art exhibits, find endless entertainment in one of San Francisco’s fastest-growing neighbourhoods.

Explore South of Market (SoMa), one of San Francisco’s most up-and-coming neighbourhoods. Home to many of the new tech companies and other start-ups flocking to San Francisco, the area is still fairly undeveloped. Many of its attractions centre around three points: South Park, Yerba Buena and Folsom Street.

The neighbourhood name comes from the area’s old nickname, “South of the Slot,” which referred to its location on the grittier side of the Market Street cable car line during the California Gold Rush. Today, find it a bustling area with a busy downtown vibe, largely following the city’s tech boom.

Enjoy a sunny day or people watch in the elliptical South Park, modelled after London’s Berkeley Square and New York’s Gramercy Park. Walk toward the waterfront promenade. Watch a ballgame at AT&T Park, home to the San Francisco Giants. Whether you’re a diehard fan of the Major League Baseball team or a casual observer, the ballpark is a delight for spectators. Enjoy its classic design and beautiful view across San Francisco Bay.

Investigate the world-class collections in San Francisco Museum of Modern Art, known as SFMOMA. The striking building with 21st-century additions is as interesting as the exhibits inside. See pieces by Jackson Pollock, Andy Warhol and Georgia O’Keeffe, among the 30,000 works in the collection.

Cross the street to Yerba Buena Gardens. Stroll through the beautiful gardens or go bowling or ice-skating. See the latest exhibit in the Yerba Buena Centre for the Arts or take kids to Children’s Creativity Museum, formerly Zeum, an interactive technology museum.

Discover the exciting cultural scene of unique boutiques and restaurants around Eleventh and Folsom streets. Folsom Street is also home to the famous Folsom Street Fair, an annual celebration of the leather and fetish culture.

Find this sprawling area between Embarcadero and Eleventh Street, bounded between Market and Townsend streets. With its constant evolution, South of Market is always an interesting and entertaining place to visit.


Popular places to visit

Things to do


Top hotels in South of Market

Soma House

Soma House

3.5 out of 5
121 7th Street, San Francisco, CA
The price is €92 per night from 26 Aug to 27 Aug
€92
26 Aug - 27 Aug
includes taxes & fees
Stay at this 3.5-star hotel in San Francisco. Enjoy free breakfast, free WiFi, and a fitness center. Our guests praise the helpful staff and the clean rooms ...
7.4/10 Good! (705 reviews)
"Room was clean and comfortable. The common areas not so much. Enjoyed our stay."

Reviewed on 17 Aug 2025

Soma House
InterContinental San Francisco by IHG

InterContinental San Francisco by IHG

4 out of 5
888 Howard Street, San Francisco, CA
The price is €197 per night from 29 Aug to 30 Aug
€197
29 Aug - 30 Aug
includes taxes & fees
Stay at this 4-star business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge), and 24-hour room service. Our guests praise the helpful ...
9/10 Wonderful! (1,006 reviews)
"We had a fantastic stay at the InterContinental. The breakfast was delicious and the staff was incredibly friendly. We felt safe in and around the area."

Reviewed on 22 Aug 2025

InterContinental San Francisco by IHG
LUMA Hotel San Francisco

LUMA Hotel San Francisco

4 out of 5
100 Channel Street, San Francisco, CA
Fully refundableReserve now, pay when you stay
The price is €240 per night from 31 Aug to 1 Sept
€240
31 Aug - 1 Sept
includes taxes & fees
Stay at this 4-star hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and room service. Our guests praise the bar and the helpful staff in our ...
9.4/10 Exceptional! (2,280 reviews)
Elevator guy not cool
"Wonderful stay but I don’t like the elevator guy. I asked where I can buy soda & he tried to direct me 2 blocks away when they actually have a literal corner store in lobby a few steps away"

Reviewed on 21 Aug 2025

LUMA Hotel San Francisco
San Francisco Marriott Marquis

San Francisco Marriott Marquis

4 out of 5
780 Mission Street, San Francisco, CA
The price is €220 per night from 28 Aug to 29 Aug
€220
28 Aug - 29 Aug
includes taxes & fees
Stay at this 4-star business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the ...
8.8/10 Excellent! (1,226 reviews)
Great Stay!
"What a wonderful stay!! This hotel is HUGE, but still had extremely good and small hotel level service. We arrived early, and thankfully, had a room ready! Our room on the 28th floor was the biggest I’ve seen for a standard room in a downtown hotel. It was modern, comfortable, and was very quiet! ..."

Reviewed on 22 Aug 2025

San Francisco Marriott Marquis
Hampton Inn San Francisco Downtown/Convention Center

Hampton Inn San Francisco Downtown/Convention Center

3 out of 5
942 Mission Street, San Francisco, CA
The price is €136 per night from 30 Aug to 31 Aug
€136
30 Aug - 31 Aug
includes taxes & fees
Stay at this 3-star hotel in San Francisco. Enjoy free breakfast, free WiFi, and a fitness center. Our guests praise the breakfast and the helpful staff in our ...
7.6/10 Good! (1,108 reviews)
"It was a wonderful stay close to everything."

Reviewed on 20 Aug 2025

Hampton Inn San Francisco Downtown/Convention Center
BEI San Francisco, Trademark Collection by Wyndham

BEI San Francisco, Trademark Collection by Wyndham

4 out of 5
50 8th Street, San Francisco, CA
The price is €147 per night from 25 Aug to 26 Aug
€147
25 Aug - 26 Aug
includes taxes & fees
Stay at this 4-star business-friendly hotel in San Francisco. Enjoy free WiFi, a 24-hour fitness center, and parking (surcharge). Our guests praise the helpful ...
6.8/10 (1,072 reviews)
"Enjoyed my stay at this hotel. Great views, not a lot of noise considering what’s surrounded, lots of"

Reviewed on 13 Aug 2025

BEI San Francisco, Trademark Collection by Wyndham
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around South of Market

Default Image

Downtown San Francisco

3/5(52 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Civic Center

Civic Center

Noted for its shopping and restaurants, there's plenty to explore in Civic Center. Top attractions like Asian Art Museum of San Francisco and Civic Center Plaza are major draws, and you can hop on the metro at Van Ness Station or Market St & Van Ness Ave Stop to see more of the city.

Civic Center
Union Square which includes a skyscraper and a city

Union Square

4/5(287 area reviews)

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Union Square
Chinatown featuring street scenes

Chinatown

3.5/5(8 area reviews)

Enjoy the popular shops in Chinatown. Dragon's Gate is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
Financial District - Ferry Building

Financial District

4.5/5(37 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to TransAmerica Pyramid – discover Financial District, a destination also famous for its shopping.

Financial District
Nob Hill showing a city and street scenes

Nob Hill

4.5/5(78 area reviews)

Gourmet restaurants Chinatown and top sights from Grace Cathedral to SF Masonic Auditorium – discover Nob Hill, a destination also famous for its shopping.

Nob Hill

South of Market

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