Insa-dong

Seoul

Insa-dong
Insa-dong
Insa-dong
Insa-dong
Insa-dong

This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relativelypeaceful area of Seoul where there are many teahouses and art galleries.

The main street,Insadong-gil, was once a stream that divided two towns. These ended in “In” and“Sa”, and were added to the word dong (neighbourhood) when they finally joined.During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study.The artistic community has remained and today the main thoroughfare offers 2295 feet (700 metres) of shops selling crafts and pottery.

Insadong is also the bestplace in Seoul to get your hands on the traditional attire called hanbok andhandmade hanji writing paper. Items on sale around Insadong vary greatly invalue. You can pick up anything from cheap souvenirs to antique ceramicscosting thousands of dollars. Visit the oldest book store in Seoul.

There are approximately100 art galleries in and around Insadong. Hakgojae Gallery is a modern spaceexhibiting both traditional and contemporary art. The Gana Art Gallery has theone of the largest floor spaces in South Korea. Both attract local andinternational art aficionados.

Most of Insadong’steahouses are found simply by exploring the winding alleyways that branch offInsadong-gil. Here, you’ll be offered all number of tea blends, as well asspecialty dishes such as green tea flavored tiramisu.

Spend some time admiringthe area’s architecture. You’ll find old buildings with structures dating backto the 14th century, as well as temples, churches and contemporary glassgalleries.

Insadong is accessible bysubway. Get off at Anguk. Shops and galleries are open daily. Opening timesvary, but are generally from mid-morning to evening. On weekends, vehicles arebanned from driving down Insadong-gil, when stalls offering everything fromcandy to fortune telling are set up. Visit on a Saturday or Sunday to soak upthe lively atmosphere and browse street stalls.


Popular places to visit

Things to do


Top hotels in Insa-dong

N285 Hotel Insadong

N285 Hotel Insadong

2 out of 5
423 Samil-daero Seoul Seoul
The price is €92 per night from 6 May to 7 May
€92
6 May - 7 May
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free Wi-Fi, a 24-hour front desk and daily housekeeping. Our guests praise the helpful staff and the clean rooms in their ...
8.8/10 Excellent! (589 reviews)
Options for a spa, 24/7 convenience store and very clean rooms along with a utility room for washing and drying clothes. This was perfect for what we paid. Would be coming back in the future if we stay around Insadong again!

Reviewed on 29 Mar 2026

N285 Hotel Insadong
Orakai Insadong Suites

Orakai Insadong Suites

4 out of 5
18 Insadong 4-Gil Jongno-Gu Seoul Seoul
The price is €188 per night from 13 Apr to 14 Apr
€188
13 Apr - 14 Apr
includes taxes & fees
Stay at this aparthotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Our guests praise the helpful staff in their reviews. Popular attractions ...
9/10 Wonderful! (1,570 reviews)
Super clean! Housekeeping staff were so nice and friendly. They vacuum the carpeted areas and also clean the hard floors. This was very important for us as our baby is crawling. Kitchen was well equipped. Extremely good location and we will definitely stay again next time.

Reviewed on 31 Mar 2026

Orakai Insadong Suites
AMID HOTEL SEOUL

AMID HOTEL SEOUL

4 out of 5
38, Insadong 5-gil, Jongno-gu Seoul Seoul
The price is €119 per night from 6 May to 7 May
€119
6 May - 7 May
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, 3 restaurants and breakfast (surcharge). Our guests praise the helpful staff and the clean rooms ...
9.2/10 Wonderful! (1,051 reviews)
Staff was outstanding. Room smelled a tad moldy, but only in entry way by bathroom. Room was clean and would definitely stay again.

Reviewed on 4 Apr 2026

AMID HOTEL SEOUL
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is €123 per night from 6 May to 7 May
€123
6 May - 7 May
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (1,226 reviews)
Overall, we did enjoy our stay at this hotel. Our suite was very nice. It was conveniently located. But view from our room was a construction site. Couldn't see the N Seoul Tower. Cons: 1) The breakfast options was terrible. It was mostly carbs: waffle, noodle, fried rice, japchae, salad pasta, toast ...

Reviewed on 4 Apr 2026

HOTEL THE BOTANIK SEWOON MYEONGDONG
LOTTE CITY HOTEL MYEONGDONG

LOTTE CITY HOTEL MYEONGDONG

4 out of 5
362, Samil-daero, Jung-gu Seoul
The price is €158 per night from 6 May to 7 May
€158
6 May - 7 May
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a health club. Our guests praise the breakfast and the helpful staff ...
9/10 Wonderful! (2,989 reviews)
Love love love this place! My second time staying here and was just as good, super clean rooms and lovely staff, a super convenient location as well with the shopping streets within a five minute walk and easy access to public transport as well! Would definitely recommend :)

Reviewed on 2 Apr 2026

LOTTE CITY HOTEL MYEONGDONG
Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu Seoul Seoul
The price is €267 per night from 26 Apr to 27 Apr
€267
26 Apr - 27 Apr
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, an outdoor pool and a full-service spa. Our guests praise the helpful staff in their reviews. Popular attractions ...
9/10 Wonderful! (1,004 reviews)
The Grand Hyatt Seoul has a fantastic location above Itaewon with beautiful views, and that's about all it has going for it. The service was among the worst I have experienced at a hotel in this category. I repeatedly asked for housekeeping and no one ever came. Turndown service simply doesn't exist ...

Reviewed on 28 Mar 2026

Grand Hyatt Seoul
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Insa-dong

Injeongjeon Hall at Changdeokgung Palace, Seoul, South Korea

Jongno-1.2.3.4 ga-dong

While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Gwangjang Market, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Jongno-gu

Jongno-gu

4.5/5(87 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Statue of Sejong the Great and Sejong Cultural Center. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
Euljiro-dong

Euljiro-dong

While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more of the city at Euljiro 4-ga Station or Euljilo 3-ga Station.

Euljiro-dong
Myeong-dong

Myeong-dong

Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.

Myeong-dong
Jung-gu

Jung-gu

4.5/5(265 area reviews)

Myeongdong Street and Chungmu-ro are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.

Jung-gu
Sogong-dong

Sogong-dong

Sogong-dong is popular for its popular shops. Explore top sights like Seoul Museum of Art and Sungnyemun Gate, and you can get around town on the metro at City Hall Station.

Sogong-dong


Insa-dong

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