Seoul

Travel Guide

Seoul featuring modern architecture and a city as well as a small group of people
Myeongdong which includes shopping as well as a small group of people
Seocho-gu showing modern architecture, a city and a skyscraper
Lotte World Tower which includes landscape views, a skyscraper and a bay or harbour
Myeongdong featuring a city and city views as well as a small group of people

The South Korean metropolis has some of Asia’s busiest markets and nightlife districts alongside tranquil teahouses and palaces surrounded by gardens.

Seoul is brimming withyouthful vibrancy. Art galleries, cinemas, bars and boutiques are dotted allover the city. Seoulites are also in touch with their past, and you’ll findplenty of instances of traditional Korean culture in palaces and theatres.

Korea has suffered frommany conflicts, and some of the bruises still show in Seoul. The city’s FiveGrand Palaces are testament to this all of these complexes have been destroyedor badly damaged. Today they have largely been restored to their former glory andhouse national treasures, art and traditional architecture. For particularlyfine examples of these palaces, visit Gyeongbokgung, Deoksugungand Changgyeonggung.

Locals possess optimismand friendliness in abundance. Younger Seoulites will be eager to use theirlanguage skills to help you out, and older residents, although not asproficient with their English, are still overwhelmingly warm.

Shopping opportunities inSeoul are boundless. Choose from designer outlets in Myeongdong,traditional craft shops at Insadong and bargain malls at the huge DongdaemunMarket. Wear your new attire while exploring the city’s nightlife. HongdaeYoung Street has an eclectic collection of bars, clubs, live music andindependent cinema.

Soak up classic Koreanculture at venues like Chongdong Theatre. Here, you can marvel atspectaculars featuring traditional music, dance and costume. Sample localcuisine at well-priced stalls and restaurants that serve Korean classics suchas kalguksu (“knife noodles”) or donkas (deep-fried pork cutlets). Foodies willwant to pay homage to the Korean national dish (kimchi) at the PulmuoneKimchi Museum. Kimchi is a fermented vegetable (cabbage, radish orcucumber) dish seasoned with spices. Finish your dining experience with a visitto one of Seoul’s excellent teahouses.

When you want some quiettime, escape to one of Seoul’s regenerated areas, such as CheonggyecheonStream. This stretch of water in the city centre features greenery,wildlife and local art. It’s a great example of Seoul’s ability to innovate,educate and entertain all at once.

Seoul has hot summers andcold winters. The best time to visit is around March through May (spring), orSeptember through November (fall) . Navigate the city using the well-priced andefficient subway system, considered one of the best in the world.

Where to stay in Seoul

Myeongdong which includes a city, night scenes and shopping

Myeong-dong

Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.

Myeong-dong
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Gangnam-gu

4.5/5(68 area reviews)

Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like Seven Luck Casino Seoul Gangnam Branch and Seonjeongneung Royal Tombs. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.

Gangnam-gu
Hongdae featuring street scenes, outdoor art and signage

Hongdae

You might take some time to check out the abundant dining options in Hongdae. Spend some time visiting top spots like Hongdae Street, and catch the metro at Hongik University Station or Mangwon Station to see more of the area.

Hongdae
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Dongdaemun-gu

4/5(7 area reviews)

You might enjoy the shopping while in Dongdaemun-gu. Gyeongdong Market is a notable sight, and you can get around town at Yongdu Station or Jegi-dong Station to see more of the city.

Dongdaemun-gu
Gwangjang Traditional Market featuring signage

Jongno-gu

4.5/5(86 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
Insadong featuring shopping as well as a small group of people

Insa-dong

Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.

Insa-dong
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu Seoul Seoul
The price is €78 per night from 20 Jan to 21 Jan
€78
20 Jan - 21 Jan
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff and the clean ...
9.2/10 Wonderful! (3,254 reviews)
Excellent staff. Would definitely go back again.

Reviewed on 10 Jan 2026

ENA Suite Hotel Namdaemun
Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu Seoul Seoul
The price is €159 per night from 2 Feb to 3 Feb
€159
2 Feb - 3 Feb
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, an outdoor pool and a full-service spa. Our guests praise the helpful staff in their reviews. Popular attractions ...
8.8/10 Excellent! (1,005 reviews)
Clean, filtered water and coffee maker available in room which is convenient for longer stays.

Reviewed on 14 Nov 2025

Grand Hyatt Seoul
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is €80 per night from 20 Jan to 21 Jan
€80
20 Jan - 21 Jan
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (1,042 reviews)
Breakfast was good. Friendly and helpful hotel staff.

Reviewed on 12 Jan 2026

HOTEL THE BOTANIK SEWOON MYEONGDONG
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Oakwood Premier Coex Center

Oakwood Premier Coex Center

5 out of 5
46, Teheran-ro 87-gil, Gangnam-gu Seoul Seoul
Stay at this luxury aparthotel in Seoul. Enjoy free Wi-Fi, free parking and a casino. Our guests praise the helpful staff in their reviews. Popular attractions ...
9.2/10 Wonderful! (1,504 reviews)
Staffs were really nice.

Reviewed on 9 Jan 2026

Oakwood Premier Coex Center
Orakai Insadong Suites

Orakai Insadong Suites

4 out of 5
18 Insadong 4-Gil Jongno-Gu Seoul Seoul
Stay at this aparthotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Our guests praise the helpful staff in their reviews. Popular attractions ...
9/10 Wonderful! (1,510 reviews)
Loved that it was an apartment that allowed my family to be in one space. It was clean and staff was very helpful. We also loved the washer/dryer. However, it was minimally stocked with only one pot and pan. There was no cutting board and the knives were not that sharp. If you’re eating out mostly, ...

Reviewed on 14 Jan 2026

Orakai Insadong Suites
Shinchon Ever8 Serviced Residence

Shinchon Ever8 Serviced Residence

3.5 out of 5
7, Sinchonnyeok-ro, Seodaemun-gu Seoul Seoul
Stay at this aparthotel in Seoul. Enjoy free Wi-Fi, a gift shop and pillowtop beds. Popular attractions Myeongdong Street and Dongdaemun History and Culture ...
8.4/10 Very Good! (1,871 reviews)
the unit is clean. The area is quiet and convenient to subway or shopping. I would stay here again if I ever visit Korea in the future. The washer/dryer and mini kitchen is great.

Reviewed on 22 Nov 2025

Shinchon Ever8 Serviced Residence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Things to do

Reviews of Seoul

4.5
Top destination
5 - Excellent
237
5 - Excellent 57%
4 - Good
151
4 - Good 36%
3 - Okay
25
3 - Okay 6%
2 - Disappointing
0
2 - Disappointing 0%
1 - Terrible
1
1 - Terrible 0%

5/5 - Excellent

Verified traveller

Seoul is the best holiday I've ever had and plan to go back as much as possible

4/5 - Good

Verified traveller

Unfortunately the Covina-19 virus meant, understandably, many things we had planned did not happen. However, Seoul seemed like a wonderful city that I would very much like to return to at some time in the future.

5/5 - Excellent

Arparus(penny)

Great City

5/5 - Excellent

Verified traveller

I love to go to korean many time. There are many attactive thing to do there every season. Nice wheather, food and shopping places

4/5 - Good

Verified traveller

It's a regular business location for me. A unique city, very westernised with friendly people and good attitude towards service.

5/5 - Excellent

Verified traveller

Good and kind people, they are trying to help me when I need help in walking direction and also good transportation.

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