Seongbuk-dong
Seoul
Visit Seongbuk-dong
Popular places to visit
Korea Furniture Museum
Join a guided tour of this private museum to visit a collection of traditional Korean homes decorated with a variety of furniture pieces.
Lotte World
Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this culturally rich area.
Myeongdong Street
When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and charming cafes in this culturally rich area.
Lotte World Tower
Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.
Dongdaemun History and Culture Park
This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces.
COEX Convention and Exhibition Center
You don’t have to be in Seoul for a conference or fair to appreciate the facilities of COEX, South Korea’s outstanding events center and mall in Gangnam.
Things to do
DMZ Tour including Hotel Pick up
DMZ Tour w/ North Korea Experience Hall & Opt. Suspension Bridge
Small-Group Royal Palace and Seoul City Tour (hotel pick-up)
Seoul Night Tour (Gwangjang Market, Royal Palace and Naksan Park)
Thrilling Korean DMZ 3rd Tunnel Tour from Seoul + Red Bridge Rush
Small-Group DMZ Tour w/ North Korea Experience Hall & Susp.Bridge
Top hotels in Seongbuk-dong
ENA Suite Hotel Namdaemun
Nice family room
Reviewed on 11 Nov 2025
L7 GANGNAM by LOTTE HOTELS
Clean room
Reviewed on 9 Nov 2025
HOTEL THE BOTANIK SEWOON MYEONGDONG
This was an amazing hotel with incredible facilities, great location and the staff even allowed us an early check in! Thank you team!
Reviewed on 7 Nov 2025
LOTTE CITY HOTEL MYEONGDONG
Clean room. Great bathroom qater pressure.
Reviewed on 9 Nov 2025
Grand Hyatt Seoul
This was the perfect option for a family friendly vacation. The views were stunning!
Reviewed on 6 Nov 2025
Shilla Stay Seodaemun Seoul Station
Good location near the major museums and palaces in Seoul. Room was small but had all the amenities we expected. Breakfast and service were good.
Reviewed on 8 Nov 2025
Other neighbourhoods around Seongbuk-dong
Jongno-1.2.3.4 ga-dong
While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Gwangjang Market, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.
Insa-dong
Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.
Jongno-gu
Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.
Gwanghui-dong
While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.
Jung-gu
Myeongdong Street and Namdaemun Market are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.
Sogong-dong
Sogong-dong is popular for its popular shops. Explore top sights like Namdaemun Market and Seoul Museum of Art, and you can get around town on the metro at City Hall Station.
Seongbuk-dong
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