Seongbuk-dong
Seoul
Visit Seongbuk-dong
Popular places to visit
Korea Furniture Museum
Join a guided tour of this private museum to visit a collection of traditional Korean homes decorated with a variety of furniture pieces.
Myeongdong Street
When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and charming cafes in this culturally rich area.
Lotte World
Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this vibrant area.
Dongdaemun History and Culture Park
This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces.
COEX Convention and Exhibition Center
You don’t have to be in Seoul for a conference or fair to appreciate the facilities of COEX, South Korea’s outstanding events center and mall in Gangnam.
Lotte World Tower
Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.
Things to do
DMZ Tour w/ North Korea Experience Hall & Opt. Suspension Bridge
Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)
Seoul Night Tour (Gwangjang Market, Royal Palace and Naksan Park)
Small-Group DMZ Tour w/ North Korea Experience Hall & Susp.Bridge
Full Day DMZ Tour with Red Susp.Bridge & North Korea Museum
Best DMZ Tour Korea from Seoul (Suspension Bridge & JSA Museum)
Top hotels in Seongbuk-dong
HOTEL THE BOTANIK SEWOON MYEONGDONG
Poorly designed. Had a two bedroom suite and the bedrooms had no privacy. One bedroom didn’t even have a door on it, just open to the living room. Kitchen poorly stocked and don’t have the are essentials. Would not stay again.
Reviewed on 30 Mar 2026
LOTTE CITY HOTEL MYEONGDONG
Clean spacious room, nice friendly staff and good location. Wish they had hot water dispenser on our floor.
Reviewed on 30 Mar 2026
Grand Hyatt Seoul
The Grand Hyatt Seoul has a fantastic location above Itaewon with beautiful views, and that's about all it has going for it. The service was among the worst I have experienced at a hotel in this category. I repeatedly asked for housekeeping and no one ever came. Turndown service simply doesn't exist ...
Reviewed on 28 Mar 2026
ENA Suite Hotel Namdaemun
The staff were very friendly and kind. Staff always made us feel welcomed. The room was clean and a bit small but perfect if you don’t plan to be in the room all day. The hotel has a WOWPASS kiosk in the lobby which was perfect for money exchange when needed. The hotel is right next to multiple restaurants ...
Reviewed on 29 Mar 2026
Toyoko Inn Seoul Gangnam
Affordable hotel in an excellent location.
Reviewed on 23 Mar 2026
Sotetsu Hotels The Splaisir Seoul Myeongdong
Location was convenient enough to several major attractions. Room was clean, everything functioning as expected. Great water pressure for shower.
Reviewed on 22 Mar 2026
Other neighbourhoods around Seongbuk-dong
Jongno-1.2.3.4 ga-dong
While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Gwangjang Market, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.
Insa-dong
Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.
Jongno-gu
Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Bukchon Hanok Village and Statue of Sejong the Great. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.
Euljiro-dong
While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more of the city at Euljiro 4-ga Station or Euljilo 3-ga Station.
Gwanghui-dong
While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.
Jung-gu
Myeongdong Street and Chungmu-ro are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.
Seongbuk-dong
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- Bukchon Hanok Village
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- Hongneung Arboretum
- Hwagyesa Temple
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- Korea Furniture Museum
- Korea University
- Lotte Department Store
- Myeongdong Cathedral
- Namdaemun Market
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