Things to do in Seoul

Activities, attractions and tours

Seoul featuring modern architecture and a city as well as a small group of people
Seoul featuring modern architecture and a city as well as a small group of people
Myeongdong which includes shopping as well as a small group of people
Seocho-gu showing modern architecture, a city and a skyscraper
Lotte World Tower which includes landscape views, a skyscraper and a bay or harbour
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Most popular experiences in Seoul

Tours & day trips

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Best DMZ Tour Korea from Seoul (Red Suspension Bridge Optional)

Best DMZ Tour Korea from Seoul (Red Suspension Bridge Optional)

Activity duration is 7 hours and 30 minutes
9.6 out of 10 with 95 reviews
Free cancellation available
The previous price was €30 and current price is €25 per adult
Best DMZ Tour Korea from Seoul (Red Suspension Bridge Optional)Opens in new tab

Private & custom tours

See all 143 activities
Small Group Seoul Highlight Tour opt. Hanbok & Tea Ceremony

Small Group Seoul Highlight Tour opt. Hanbok & Tea Ceremony

Activity duration is 9 hours
10.0 out of 10 with 2 reviews
Free cancellation available
Price is €75 per adult
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Classes & workshops

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Seoul: Korean BBQ Place of the Month Curated by the Host

Seoul: Korean BBQ Place of the Month Curated by the Host

Activity duration is 1 hour and 30 minutes
Free cancellation available
Price is €29 per adult
Seoul: Korean BBQ Place of the Month Curated by the HostOpens in new tab

Adventure & outdoor

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Seoul: Nami and Petite France Tour with Optional K-Garden

Seoul: Nami and Petite France Tour with Optional K-Garden

Activity duration is 10 hours
Free cancellation available
Price is €43 per adult
Seoul: Nami and Petite France Tour with Optional K-GardenOpens in new tab

Shopping & fashion

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Seoul: Gyeongbok Palace, Bukchon Village, and Gwangjang Tour

Seoul: Gyeongbok Palace, Bukchon Village, and Gwangjang Tour

Activity duration is 4 hours
9.4 out of 10 with 9 reviews
Free cancellation available
Price is €27 per adult
Seoul: Gyeongbok Palace, Bukchon Village, and Gwangjang TourOpens in new tab

What to do in Seoul

Popular places to visit

Myeongdong shopping street at night in Seoul. Seoul, South Korea, 2015.

Myeongdong Street

When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and charming cafes in this culturally rich area.

Myeongdong Street
Scenic park at downtown of Seoul, South Korea

Lotte World

Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this culturally rich area.

Lotte World
Namdaemun Market showing markets, a city and street scenes

Namdaemun Market

This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.

Namdaemun Market
Dongdaemun Market which includes street scenes, nightlife and a city

Dongdaemun History and Culture Park

This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces.

Dongdaemun History and Culture Park
Lotte World Tower which includes a skyscraper

Lotte World Tower

Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.

Lotte World Tower
COEX Convention and Exhibition Center featuring signage

COEX Convention and Exhibition Center

You don’t have to be in Seoul for a conference or fair to appreciate the facilities of COEX, South Korea’s outstanding events center and mall in Gangnam.

COEX Convention and Exhibition Center
N Seoul Tower which includes skyline, night scenes and a city

N Seoul Tower

This Seoul landmark can be seen from miles around and offers the finest panoramas of the city.

N Seoul Tower
Gyeongbok Palace which includes heritage architecture and a square or plaza as well as a small group of people

Gyeongbokgung Palace

This royal palace has been destroyed on more than one occasion, but today it stands as one of Seoul’s finest examples of classic Korean architecture.

Gyeongbokgung Palace
Traditional Korean style architecture at Bukchon Hanok Village in Seoul, South Korea.

Bukchon Hanok Village

You can find out about the history of Seoul with a visit to Bukchon Hanok Village. Visit the shops and top-notch restaurants in this family-friendly area.

Bukchon Hanok Village

Areas of Seoul

Myeongdong which includes a city, night scenes and shopping

Myeong-dong

This central Seoul shopping district is the place to buy quality brand products and stop for a bite to eat.

Myeong-dong
Gangnam featuring outdoor art

Gangnam-gu

4.5/5(68 area reviews)

Made world-famous by a catchy 2012 K-pop song with quirky dance moves, this is still Seoul’s most talked about neighborhood today.

Gangnam-gu
Hongdae featuring street scenes, outdoor art and signage

Hongdae

This is Seoul at its most youthful and liveliest. Come here for cafés, bars, clubs, cinemas and boutiques.

Hongdae
F1HJ6B The Dongdaemun history and culture park in the east part of Seoul, South Korea

Dongdaemun-gu

4/5(7 area reviews)

You might enjoy the shopping while in Dongdaemun-gu. Gyeongdong Market is a notable sight, and you can get around town at Yongdu Station or Jegi-dong Station to see more of the city.

Dongdaemun-gu
Gwangjang Traditional Market featuring signage

Jongno-gu

4.5/5(86 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
Insadong featuring shopping as well as a small group of people

Insa-dong

This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insa-dong
Incheon which includes a city, a park and a sunset

Incheon

Cityscape of Pangyo, Bundang-gu, Seongnam City, Gyeonggi Province, South Korea

Seongnam

Old Chinese village

Anyang

Street view of Soha-dong, Gwangmyeong, which is the neighboring city of Seoul.

Gwangmyeong

Beautiful landscape around Water park, Namyangju, South Korea., Shutterstock ID 1119731996, SF SSA Case with Manager Approval: Case 07151371, Job: Prepay credit, Client/Licensee: , Other:

Namyangju

Hanam

Hanam

Coffee time

Siheung

Landscape of Bulgok Mountain, Yangju, South Korea

Yangju

Frequently asked questions

Is Seoul worth visiting?
One of the most popular things to do in Seoul is explore Myeongdong Street. Check this major sight off your list, then experience more of the area's culture and history.
How do I spend a day in Seoul?
After you've checked off key attractions like Myeongdong Street and Lotte World Tower, spend the rest of your day discovering Seoul's shopping and food scene.
What is the top tourist attraction in Seoul?
You can't leave without exploring Myeongdong Street, rated the top tourist attraction in Seoul.
Is three days enough to stay in Seoul?
Three days in Seoul is enough to enjoy the city's main highlights. Many guests spend three days on average. Myeongdong Street, Namsan Cable Car and Seoul National University Hospital are highly rated sights. Like to see more? Stick around a little longer to explore nearby hotspots like Incheon.
Is Seoul a walkable city?
Some leading attractions in Seoul, such as Myeongdong Street and Namsan Cable Car, are within walking distance. You can also explore several of the city's neighbourhoods on foot. Only 2 kilometres from the city centre of Seoul is Jung-gu and Myeong-dong is 0.64 kilometres away.
What are some activities to do in Seoul with kids?
Whether you're holidaying with young explorers or adventure-seeking teens, a fun-filled itinerary sets the tone for a great escape. Take a look at our ideas for what to do in Seoul with kids.

What to do in Seoul for adults?
Garosu-gil and Itawon Street are just a couple of the things to do in Seoul. With lots of activities available, there's something here for everyone.
Are there free things to do in Seoul?
One of the easiest ways to learn about free things to do in Seoul is to chat to a local tour guide. You'll get insider tips on vibrant neighbourhoods, parks and other highlights you can enjoy without taking your wallet out. Myeongdong Street is one place that doesn't charge an entrance fee.

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