Things to do in Seoul
Activities, attractions and tours
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Most popular experiences in Seoul
Tours & day trips
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DMZ Tour, Expert Tour Guide from Seoul /Option: Suspension Bridge
Private & custom tours
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Seoul: DMZ Tour with Optional Suspension Bridge and Gondola
Classes & workshops
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K-pop Tour
Adventure & outdoor
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Seoul: Nami Island and Garden of Morning Calm (+Railbike)
Shopping & fashion
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Seoul: Hanbok Rental with Gyeongbokgung Palace Entry
What to do in Seoul
Popular places to visit
Lotte World
Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this vibrant area.
Myeongdong Street
When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and charming cafes in this culturally rich area.
Namdaemun Market
This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.
Gyeongbokgung Palace
This royal palace has been destroyed on more than one occasion, but today it stands as one of Seoul’s finest examples of classic Korean architecture.
Lotte World Tower
Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.
Starfield COEX Mall
You can enjoy some retail therapy when you visit Starfield COEX Mall, a favourite shopping spot in Seoul. Amble around this culturally rich area's riverfront and enjoy its top-notch restaurants.
N Seoul Tower
This Seoul landmark can be seen from miles around and offers the finest panoramas of the city.
Bukchon Hanok Village
You can find out about the history of Seoul with a visit to Bukchon Hanok Village. Visit the shops and top-notch restaurants in this culturally rich area.
COEX Convention and Exhibition Center
You don’t have to be in Seoul for a conference or fair to appreciate the facilities of COEX, South Korea’s outstanding events center and mall in Gangnam.
Areas of Seoul
Myeong-dong
This central Seoul shopping district is the place to buy quality brand products and stop for a bite to eat.
Gangnam-gu
Made world-famous by a catchy 2012 K-pop song with quirky dance moves, this is still Seoul’s most talked about neighborhood today.
Hongdae
This is Seoul at its most youthful and liveliest. Come here for cafés, bars, clubs, cinemas and boutiques.
Dongdaemun-gu
You might enjoy the shopping while in Dongdaemun-gu. Gyeongdong Market is a notable sight, and you can get around town at Yongdu Station or Jegi-dong Station to see more of the city.
Jongno-gu
Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.
Jung-gu
Historic meets modern in this central district of Seoul, where good food, unique architecture and mountainous green spaces come together.
- Namdaemun Market
- Gyeongbokgung Palace
- Lotte World Tower
- Starfield COEX Mall
- N Seoul Tower
- Bukchon Hanok Village
- COEX Convention and Exhibition Center
- Gocheok Sky Dome
- Korea University
- Seoul National University
- Lotte Mall Gimpo Airport
- Myeongdong Cathedral
- Namsan Mountain Park
- Gwangjang Market
- Yeouido Hangang Park
- National Museum of Korea
- Lotte Department Store
- Gasan Digital Complex
- Hyundai Department Store
- Jamsil Arena
- Hotels near Gyeongbokgung Palace
- Hotels near Lotte World Tower
- Hotels near Starfield COEX Mall
- Hotels near N Seoul Tower
- Hotels near Bukchon Hanok Village
- Hotels near COEX Convention and Exhibition Center
- Hotels near Gocheok Sky Dome
- Hotels near Dongdaemun History and Culture Park
- Hotels near Hongik University
- Hotels near Olympic Park
- Hotels near Korea University
- Hotels near Garosu-gil
- Hotels near Seoul National University
- Hotels near Namsan Mountain Park
- Hotels near Apgujeong Rodeo Street
- Hotels near Seoul Olympic Stadium
- Hotels near Seoul World Cup Stadium
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