Seongbuk-dong
Seoul
Visit Seongbuk-dong
Popular places to visit
Korea Furniture Museum
Join a guided tour of this private museum to visit a collection of traditional Korean homes decorated with a variety of furniture pieces.
Myeongdong Street
When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and top-notch restaurants in this culturally rich area.
Dongdaemun History and Culture Park
This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces.
Lotte World
Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this vibrant area.
Gwanghwamun
Sense the magnetism of this place with its dynamic feeling of being at the heart of the country. This important area is historic as well as contemporary.
Starfield COEX Mall
During your visit to Seoul, you can search for that perfect souvenir at Starfield COEX Mall. Amble around this vibrant area's riverfront and enjoy its top-notch restaurants.
Things to do
DMZ Tour including Hotel Pick up
DMZ Tour w/ North Korea Experience Hall & Opt. Suspension Bridge
Small-Group Royal Palace and Seoul City Tour (hotel pick-up)
Seoul Night Tour (Gwangjang Market, Royal Palace and Naksan Park)
Insightful DMZ Tour by Expert opt. Suspension Bridge with Pickup
Best DMZ Tour Korea from Seoul (Red Suspension Bridge Optional)
Top hotels in Seongbuk-dong
Grand Hyatt Seoul
Such a lovely way to start our adventure in Korea. The view was stunning, food amazing and the service kind and engaged.
Reviewed on 10 Feb 2026
ENA Suite Hotel Namdaemun
Clean room
Reviewed on 8 Feb 2026
HOTEL THE BOTANIK SEWOON MYEONGDONG
Staff was helpful (and I leaned on them a lot. The facility was and well thought out for the longer term traveler.The neighborhood was a little disorienting. The”front” of the hotel opens up to a maze of small pathways and temporary construction walkways. One is reasonably close to what you want ...
Reviewed on 7 Feb 2026
The Westin Josun Seoul
Everything is excellent
Reviewed on 2 Feb 2026
LOTTE CITY HOTEL MYEONGDONG
Super good location and staffs are helpful. Convenience stores just right next to it. Perfect.
Reviewed on 11 Feb 2026
Shilla Stay Seodaemun Seoul Station
The room is just tiny for 3 adults who stayed for 7 days, no enough room for our luggage plus our shopping bags. Well maintained room and staffs are hospitable , wish there’s microwave but glad it has mini fridge and kettle.
Reviewed on 12 Feb 2026
Other neighbourhoods around Seongbuk-dong
Jongno-1.2.3.4 ga-dong
While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Gwangjang Market, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.
Insa-dong
Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.
Jongno-gu
Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Gwanghwamun and Sejong Cultural Center. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.
Euljiro-dong
While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more of the city at Euljiro 4-ga Station or Euljilo 3-ga Station.
Gwanghui-dong
While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.
Jung-gu
Myeongdong Street and Chungmu-ro are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.
Seongbuk-dong
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- Bukchon Hanok Village
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- Dongwha Duty Free Shop
- Doota Mall
- Gwangjang Market
- Gyeongbokgung Palace
- Gyeonghuigung Palace
- Hongneung Arboretum
- Hwagyesa Temple
- Jogyesa Temple
- Korea Furniture Museum
- Korea University
- Lotte Department Store
- Myeongdong Cathedral
- Namdaemun Market
- Visit Ahyeon-dong
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- Visit Seongbuk-gu
- Visit Sinsa-dong
- Visit Sinsu-dong
- Visit Ssangmun-dong
- Visit Sungin-dong
- Visit Suyu-dong
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- Sungshin Women's University
- Yoogeum Museum
