East Florence

Florence

Popular places to visit

North Alabama Medical Center

If North Alabama Medical Center is what brings you to town, hopefully you'll have a chance to explore more of Florence.

North Alabama Medical Center

Shoals Conference Center

Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.

Shoals Conference Center

River Heritage Park

After visiting River Heritage Park, make a plan to see the other sights and activities in Florence. Stroll along the riverfront or experience the area's live music.

River Heritage Park

University of North Alabama

Enjoy the student vibe when you visit University of North Alabama during your trip to Florence. Stroll along the riverfront or experience the area's live music.

University of North Alabama

Regency Square Mall

You can enjoy retail therapy at Regency Square Mall during your trip to Florence. Stroll along the riverfront or experience the area's live music.

Regency Square Mall

Kennedy-Douglass Center for the Arts

You can spend time browsing the exhibits at Kennedy-Douglass Center for the Arts during your trip to Florence. Stroll along the riverfront or experience the area's live music.

Kennedy-Douglass Center for the Arts

Things to do

Sheffield: Muscle Shoals Sound Studio Guided Tour

Sheffield: Muscle Shoals Sound Studio Guided Tour

€22
per adult
Sheffield: Muscle Shoals Sound Studio Guided Tour
Sound Stuido

Muscle Shoals Sound Studio Tour in Sheffield Alabama

€22
per adult
80% of travellers recommend
Muscle Shoals Sound Studio Tour in Sheffield Alabama
See all activities in Florence

Top hotels in East Florence

Renaissance Shoals Resort and Spa

Renaissance Shoals Resort and Spa

3.5 out of 5
10 Hightower Place Florence AL
The price is €243 per night from 24 Dec to 25 Dec
€243
24 Dec - 25 Dec
includes taxes & fees
Stay at this spa resort in Florence. Enjoy free parking, a full-service spa and 2 restaurants. Our guests praise the helpful staff in their reviews. Popular ...
9.2/10 Wonderful! (749 reviews)
Good

Reviewed on 30 Nov 2025

Renaissance Shoals Resort and Spa
Residence Inn Florence Marriott

Residence Inn Florence Marriott

3 out of 5
1000 Sweetwater Ave Florence AL
Fully refundableReserve now, pay when you stay
The price is €123 per night from 3 Jan to 4 Jan
€123
3 Jan - 4 Jan 2026
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Popular attractions Regency Square Mall and Children's Museum ...
9/10 Wonderful! (330 reviews)
The room was great!

Reviewed on 29 Nov 2025

Residence Inn Florence Marriott
Budget Inn & Suites

Budget Inn & Suites

2.5 out of 5
1238 Florence Boulevard Florence AL
The price is €62 per night from 24 Dec to 25 Dec
€62
24 Dec - 25 Dec
includes taxes & fees
Stay at this hotel in Florence. Enjoy free Wi-Fi, free parking and a 24-hour front desk. Our guests praise the helpful staff in their reviews. Popular attractions ...
7.4/10 Good! (144 reviews)
The room was very very clean and

Reviewed on 12 Dec 2025

Budget Inn & Suites
ReNew At JW's & bring your Dog too!

ReNew At JW's & bring your Dog too!

3 out of 5
Florence AL
Stay at this holiday home in Florence. Enjoy free Wi-Fi, a garden and laundry facilities. Popular attractions River Heritage Park and Renaissance Tower are located ...
10/10 Exceptional! (1 review)
Work trip in Florence
Loved this little house. It had everything I needed and was close to my work. Majority of my stay I was alone and I felt totally safe. Definitely recommend this place!

Reviewed on 25 Apr 2025

Get rates
ReNew At JW's & bring your Dog too!
Days Inn by Wyndham Muscle Shoals Florence

Days Inn by Wyndham Muscle Shoals Florence

2 out of 5
2701 Woodward Ave Muscle Shoals AL
The price is €59 per night from 27 Dec to 28 Dec
€59
27 Dec - 28 Dec
includes taxes & fees
Stay at this hotel in Muscle Shoals. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the breakfast and the helpful staff in their reviews. ...
8.4/10 Very Good! (993 reviews)
Room 140 was nice and clean. Shower head was wonderful. Bed was a little firmer than I would like but it was fairly comfortable. Breakfast was adequate for a quick bite....cereal, toast, muffins, biscuits, fried eggs, and sausage, waffles, juices and coffee. Breakfast room was very nice and clean ...

Reviewed on 13 Dec 2025

Days Inn by Wyndham Muscle Shoals Florence
The ColdWater Inn

The ColdWater Inn

3.5 out of 5
712 Hwy 72 W Tuscumbia AL
The price is €98 per night from 24 Dec to 25 Dec
€98
24 Dec - 25 Dec
includes taxes & fees
Stay at this business-friendly hotel in Tuscumbia. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff in their reviews. Popular ...
8.8/10 Excellent! (648 reviews)
Great atmosphere and a great room at reasonable price. A Gem of a Hotel!

Reviewed on 14 Dec 2025

The ColdWater Inn
See all 197 properties in East Florence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

East Florence

Choose two or more items and save on your trip: