East Florence

Florence

Wilson Park Fountain Downtown Florence Alabama Spring Sunny with Two Concrete Benches on either Side

Popular places to visit

North Alabama Medical Center

If North Alabama Medical Center is what brings you to town, hopefully you'll have a chance to explore more of Florence.

North Alabama Medical Center

Shoals Conference Center

Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.

Shoals Conference Center

River Heritage Park

After visiting River Heritage Park, make a plan to see the other sights and activities in Florence. Stroll along the riverfront or experience the area's live music.

River Heritage Park

University of North Alabama

Enjoy the student vibe when you visit University of North Alabama during your trip to Florence. Stroll along the riverfront or experience the area's live music.

University of North Alabama

Blackberry Trail Golf Course

Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music.

Blackberry Trail Golf Course

Kennedy-Douglass Center for the Arts

Enjoy an outing to Kennedy-Douglass Center for the Arts during your stay in Florence. Discover the bars and its live music while you're in the area.

Kennedy-Douglass Center for the Arts

Things to do

Sheffield: Muscle Shoals Sound Studio Guided Tour

Sheffield: Muscle Shoals Sound Studio Guided Tour

€22
per adult
Sheffield: Muscle Shoals Sound Studio Guided Tour
Sound Stuido

Muscle Shoals Sound Studio Tour in Sheffield Alabama

€22
per adult
80% of travellers recommend
Muscle Shoals Sound Studio Tour in Sheffield Alabama
Smoky Mountain Cannabis THC Dispensary Tour & Jeep Adventure

Smoky Mountain Cannabis THC Dispensary Tour & Jeep Adventure

€120
per adult
Smoky Mountain Cannabis THC Dispensary Tour & Jeep Adventure
See all activities in Florence

Top hotels in East Florence

Renaissance Shoals Resort & Spa

Renaissance Shoals Resort & Spa

3.5 out of 5
10 Hightower Place Florence AL
The price is €267 per night from 25 Mar to 26 Mar
€267
25 Mar - 26 Mar
includes taxes & fees
Stay at this spa resort in Florence. Enjoy free Wi-Fi, free parking and a full-service spa. Our guests praise the helpful staff in their reviews. Popular attractions ...
9.2/10 Wonderful! (769 reviews)
Clean room nice place.

Reviewed on 23 Mar 2026

Renaissance Shoals Resort & Spa
Residence Inn Florence Marriott

Residence Inn Florence Marriott

3 out of 5
1000 Sweetwater Ave Florence AL
The price is €120 per night from 12 Apr to 13 Apr
€120
12 Apr - 13 Apr
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Popular attractions Regency Square Mall and Children's Museum ...
9/10 Wonderful! (336 reviews)
Yes

Reviewed on 20 Mar 2026

Residence Inn Florence Marriott
Budget Inn & Suites

Budget Inn & Suites

2.5 out of 5
1238 Florence Boulevard Florence AL
The price is €63 per night from 23 Apr to 24 Apr
€63
23 Apr - 24 Apr
includes taxes & fees
Stay at this hotel in Florence. Enjoy free Wi-Fi, free parking and a 24-hour front desk. Our guests praise the helpful staff in their reviews. Popular attractions ...
Budget Inn & Suites
ReNew At JW's & bring your Dog too!

ReNew At JW's & bring your Dog too!

Florence AL
The price is €188 per night from 25 Mar to 26 Mar
€188
25 Mar - 26 Mar
includes taxes & fees
Stay at this holiday home in Florence. Enjoy free Wi-Fi, a garden and laundry facilities. Popular attractions River Heritage Park and Tom Braly Stadium are located ...
10/10 Exceptional! (3 reviews)
Quiet neighborhood, central to everything. Florence, Muscle Shoals, restaurants. Everything within 10 minute drive.

Reviewed on 17 Mar 2026

ReNew At JW's & bring your Dog too!
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
The price is €170 per night from 25 Mar to 26 Mar
€170
25 Mar - 26 Mar
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free Wi-Fi, free parking and 2 restaurants. Our guests praise the helpful staff and the clean rooms in ...
9/10 Wonderful! (843 reviews)
This hotel has NO sound proofing between rooms! That part was awful! We could hear others conversations, what they were watching on TV and LOUD snoring!! It was like they were in the same room! Just didn’t feel like we had any privacy.

Reviewed on 22 Mar 2026

The Stricklin Hotel
Days Inn by Wyndham Muscle Shoals Florence

Days Inn by Wyndham Muscle Shoals Florence

2 out of 5
2701 Woodward Ave Muscle Shoals AL
The price is €68 per night from 29 Mar to 30 Mar
€68
29 Mar - 30 Mar
includes taxes & fees
Stay at this hotel in Muscle Shoals. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the breakfast and the helpful staff in their reviews. ...
8.6/10 Excellent! (1,001 reviews)
Yes there were shops nearby, and within reach.

Reviewed on 16 Mar 2026

Days Inn by Wyndham Muscle Shoals Florence
See all 199 properties in East Florence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

East Florence

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