East Florence
Florence


Visit East Florence
Popular places to visit
North Alabama Medical Center
If North Alabama Medical Center is what brings you to town, hopefully you'll have a chance to explore more of Florence.
Shoals Conference Center
Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.
River Heritage Park
After visiting River Heritage Park, make a plan to see the other sights and activities in Florence. Stroll along the riverfront or experience the area's live music.
University of North Alabama
Enjoy the student vibe when you visit University of North Alabama during your trip to Florence. Stroll along the riverfront or experience the area's live music.
Blackberry Trail Golf Course
Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music.
Kennedy-Douglass Center for the Arts
You can spend time browsing the exhibits at Kennedy-Douglass Center for the Arts during your trip to Florence. Stroll along the riverfront or experience the area's live music.
Things to do

Sheffield: Muscle Shoals Sound Studio Guided Tour

Muscle Shoals Sound Studio Tour in Sheffield Alabama
Top hotels in East Florence

Renaissance Shoals Resort and Spa
The staff was excellent! We made it out of the ice storm in MS. We had no powe and no water with a 5 month old and 3 year old. The staff was so accommodating. So thankful for this beautiful Resort to take shelter in. Thank you all!
Reviewed on 27 Jan 2026

Residence Inn Florence Marriott
The room was great!
Reviewed on 29 Nov 2025

Budget Inn & Suites
Clean room and price friendly
Reviewed on 31 Jan 2026

ReNew At JW's & bring your Dog too!
Loved this little house. It had everything I needed and was close to my work. Majority of my stay I was alone and I felt totally safe. Definitely recommend this place!
Reviewed on 25 Apr 2025

Cozy Cottage: Under 10 minutes to Pickwick Lake, downtown, & conference center!
We helped move our son down to Florence for school and were looking for a place to stay for the week. What we found was this nice home close to the school. It had everything we needed for our stay. Communication with the host was seamless. Always responded to my questions within minutes, sometimes ...
Reviewed on 7 Aug 2025

The ColdWater Inn
Staff was very helpful and nice
Reviewed on 2 Feb 2026
