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Floren Hotel

5.0 star property
Luxury hotel with free breakfast and 24-hour front desk

Choose dates to view prices

Photo gallery for Floren Hotel

Front of property
Free daily buffet breakfast
Deluxe Terrace
Deluxe Terrace | Terrace/patio
Suite
The Floren Luxury Hotel in the Historic Center - Downtown offers a complimentary breakfast buffet, daily manager's reception, lobby coffee and tea service, and concierge assistance. High-speed WiFi keeps guests connected throughout their stay.

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Bar
  • Parking available
  • Room service
  • Laundry
The current price is €341
includes taxes & fees
29 Oct - 30 Oct

Room options

Available filters for rooms
Showing 7 of 7 rooms

View all photos for Classic Room

Classic Room

Classic Room

9.8 out of 10
Exceptional
(21 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Pillow menu
Renovated in 2024
Separate bedroom
Pillow-top bed
  • 20 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Business Room

Business Room

Business Room

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Pillow menu
Renovated in 2024
Separate bedroom
Pillow-top bed
  • Sleeps 1
  • 1 Queen Bed

View all photos for Deluxe Room

1 bedroom, premium bedding, down duvets, pillow-top beds

Deluxe Room

8.8 out of 10
Excellent
(3 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Pillow menu
Renovated in 2024
Down duvet
  • 25 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Junior Suite

Junior Suite

Junior Suite

9.0 out of 10
Wonderful
(4 reviews)

Highlights

Separate sitting area
Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Pillow menu
Renovated in 2024
  • 30 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed and 1 Twin Sofa Bed

View all photos for Deluxe Suite

Deluxe Suite | Living area

Deluxe Suite

Highlights

Separate sitting area
Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Pillow menu
Renovated in 2024
  • 40 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Suite

Suite

Suite

Highlights

Separate sitting area
Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Pillow menu
Renovated in 2024
  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Deluxe Terrace

Deluxe Terrace

Deluxe Terrace

7.0 out of 10
Good
(2 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Pillow menu
Renovated in 2024
Pillow-top bed
  • Sleeps 2
  • 1 Queen Bed

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About the area

Map
17 Via Panzani, Florence, FI, 50123

What's nearby

  • Piazza di Santa Maria Novella - 2 min walk - 0.2 km
  • Cathedral of Santa Maria del Fiore - 5 min walk - 0.5 km
  • Ponte Vecchio - 6 min walk - 0.6 km
  • Piazza del Duomo - 6 min walk - 0.6 km
  • Uffizi Gallery - 9 min walk - 0.8 km

Getting around

  • Unità Tram Stop - 3 min walk
  • Florence (ZMS-Santa Maria Novella Train Station) - 5 min walk
  • Peretola Airport (FLR) - 25 min drive

Restaurants

  • ‪Starbucks - ‬1 min walk
  • ‪giaogiao stazione firenze - ‬1 min walk
  • ‪Ciro & Sons - ‬2 min walk
  • ‪Banki Ramen - ‬1 min walk
  • ‪Trattoria La Madia - ‬1 min walk

About this property

Floren Hotel

Luxury hotel remodelled in 2024 and located near Cathedral of Santa Maria del Fiore
A short walk from Piazza di Santa Maria Novella and Piazza del Duomo, Floren Hotel provides a free breakfast buffet, a free daily manager's reception and a coffee shop/cafe. Stay connected with free in-room WiFi, with a speed of 100+ Mbps (good for 1–2 people or up to 6 devices), and guests can find other amenities, such as dry cleaning/laundry services and a bar.
You'll also enjoy perks such as:
  • Valet parking (surcharge), a 24-hour front desk and a computer station
  • Tour/ticket information, a lift and a porter/bellboy
  • 1 meeting room, a banquet hall and coffee/tea in reception
Room features
All guest rooms at Floren Hotel offer comforts, such as 24-hour room service and premium bedding, in addition to perks, such as pillow menus and laptop-compatible safes.
More amenities include:
  • Pillowtop mattresses and down duvets
  • Bathrooms with rainfall showers and bidets
  • 43-inch Smart TVs with satellite channels
  • Wardrobes/cupboards, electric kettles and heating

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includes taxes & fees
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 100+ Mbps (good for 1–2 people or up to 6 devices)
  • Available in some public areas: Free WiFi

Parking and transport

  • Valet parking on site (EUR 50 per day; includes in/out privileges)

Food and drink

  • Free buffet breakfast available daily 7:00 AM to 11:00 AM
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas
  • Free daily manager's reception
  • Hosted evening meal available daily for a fee of EUR 120
  • Snack bar/deli

Family friendly

  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Guidebooks
  • Luggage storage

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service

Business services

  • Computer station
  • Meeting room

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Bathroom emergency pull cord
  • Hardwood flooring in room
  • Lift (73 centimetre wide door)
  • Smooth flooring in public areas
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible registration desk (90 centimetre high)
  • Wheelchair-accessible restaurant

More

  • 7 floors
  • Banquet hall
  • Built in 1200
  • Renovated entire property - June 2024
  • Smoke-free property
  • Traditional architecture

Room amenities

Bedroom

  • Blackout drapes
  • Down comforter
  • Pillow menu
  • Pillowtop mattress
  • Premium bedding

Bathroom

  • Bidet
  • Dressing gowns
  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Shampoo
  • Shower
  • Slippers
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 43-inch smart TV with satellite channels

Food and drink

  • 24-hour room service
  • Coffee/tea maker
  • Electric kettle
  • Espresso maker
  • Free bottled water
  • Meal delivery service
  • Minibar
  • Restaurant dining guides

More

  • 4G smartphone data speed
  • Air conditioning
  • Electrical adapters
  • Heating
  • Laptop-compatible safe
  • Smartphone
  • Soundproofed rooms
  • Unlimited free smartphone calls
  • Unlimited smartphone data usage

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Minimum check-in age - 18

Check-out

Check-out before noon
Late check-out subject to availability
A late check-out fee will be charged

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children are welcome
Rollaway/extra beds are not available.

Payment types at the property

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • A tax is imposed by the city: EUR 8 per person, per night, up to 7 nights

We have included all charges provided to us by the property.

Optional extras

  • Valet parking fee: EUR 50 per day (in/out privileges)
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)
  • Hosted evening meal: EUR 120

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and cash
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

We should mention

All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Cash transactions at this property cannot exceed EUR 5000, due to national regulations; for further details, please contact the property using the information in the booking confirmation

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

Floren Hotel Hotel
Floren Luxury Hotel
Floren Hotel Florence
Floren Hotel Hotel Florence

Frequently asked questions

Is Floren Hotel pet-friendly?

No, pets are not allowed at this property.

How much does it cost to stay at Floren Hotel?

As of 13 Oct 2025, prices found for a 1-night stay for 2 adults at Floren Hotel on 29 Oct 2025 start from €325.05, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking at Floren Hotel?

Valet parking is available for EUR 50 per day.

What time is check-in at Floren Hotel?

Check-in start time: 3:00 PM; check-in end time: anytime. A fee applies for early check-in (subject to availability).

What time is check-out at Floren Hotel?

Checkout is at noon. Late check-out is available for a fee (subject to availability).

Where is Floren Hotel located?

Located in Historic Centre of Florence, this luxury hotel is steps away from Via de' Tornabuoni, Piazza di Santa Maria Novella and Basilica of Santa Maria Novella. Cathedral of Santa Maria del Fiore and Ponte Vecchio are also within 10 minutes. Unità Tram Stop and Valfonda - Stazione Santa Maria Novella Tram Stop are within a 5-minute walk.

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