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Golden Tower Hotel & Spa

5.0 star property
Travelers unwind in the steam room or book spa treatments just steps from historic Piazza della Signoria, where attentive staff anticipate every need

Choose dates to view prices

Golden Tower Hotel & Spa offers a refined sanctuary in central Florence. Guests enjoy continental breakfast, convenient dry cleaning, and rejuvenate in the steam room or Golden Spa. Multilingual staff and free WiFi throughout enhance the experience.
VIP Access

Reviews

9.6 out of 10
Exceptional

Popular amenities

  • Hot tub
  • Free Wi-Fi
  • Restaurant
  • Air-conditioning
The current price is €346
includes taxes & fees
10 Mar - 11 Mar

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Room options

Available filters for rooms
Showing 11 of 11 rooms

View all photos for Basic Single Room

Basic Single Room

Basic Single Room

Highlights

Soundproofed
Individually furnished
Individually decorated
Air conditioning
Connecting rooms available
LCD TV
Hypo-allergenic bedding
Premium bedding
  • 18 sq m
  • Sleeps 1
  • 1 Large Single Bed

View all photos for Luxury Twin Room, 2 Single Beds

Luxury Twin Room, 2 Single Beds

Luxury Twin Room, 2 Single Beds

9.4 out of 10
Exceptional
(3 reviews)

Highlights

Soundproofed
Individually furnished
Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
LCD TV
Hypo-allergenic bedding
  • 30 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Single Beds

View all photos for Junior Room, 1 Double Bed with Sofa bed

Junior Room, 1 Double Bed with Sofa bed

Junior Room, 1 Double Bed with Sofa bed

10.0 out of 10
Exceptional
(2 reviews)

Highlights

Separate sitting area
Soundproofed
Individually furnished
Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
LCD TV
  • 30 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed and 1 Single Sofa Bed

View all photos for Luxury Suite, 1 Double Bed (Jacuzzi)

Luxury Suite, 1 Double Bed (Jacuzzi)

Luxury Suite, 1 Double Bed (Jacuzzi)

10.0 out of 10
Exceptional
(3 reviews)

Highlights

Furnished balcony
Soundproofed
Individually furnished
Individually decorated
Private hot tub
Air conditioning
Connecting rooms available
Free cots/infant beds
  • City view
  • 31 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Junior Suite, 2 Queen Beds

Junior Suite, 2 Queen Beds

Junior Suite, 2 Queen Beds

10.0 out of 10
Exceptional
(2 reviews)

Highlights

Separate sitting area
Soundproofed
Individually furnished
Individually decorated
Fireplace
Air conditioning
Connecting rooms available
LCD TV
  • 37 sq m
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds

View all photos for Luxury Suite, 1 Double Bed with Sofa bed (with Spa access)

Luxury Suite, 1 Double Bed with Sofa bed (with Spa access)

Luxury Suite, 1 Double Bed with Sofa bed (with Spa access)

Highlights

Separate sitting area
Soundproofed
Individually furnished
Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
LCD TV
  • 49 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed and 1 Large Single Sofa Bed

View all photos for Deluxe Room (Tower Volta)

Deluxe Room (Tower Volta)

Deluxe Room (Tower Volta)

10.0 out of 10
Exceptional
(2 reviews)

Highlights

Soundproofed
Individually furnished
Individually decorated
Air conditioning
Connecting rooms available
LCD TV
Hypo-allergenic bedding
Down duvet
  • 26 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed OR 2 Single Beds

View all photos for Deluxe Room (Tower with Jacuzzi)

Deluxe Room (Tower with Jacuzzi)

Deluxe Room (Tower with Jacuzzi)

8.0 out of 10
Very good
(1 review)

Highlights

Soundproofed
Individually furnished
Individually decorated
Private hot tub
Air conditioning
Connecting rooms available
LCD TV
Hypo-allergenic bedding
  • 25 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Deluxe Room (Tower Strozzi)

Deluxe Room (Tower Strozzi)

Deluxe Room (Tower Strozzi)

Highlights

Soundproofed
Individually furnished
Individually decorated
Air conditioning
Heating
Connecting rooms available
LCD TV
Hypo-allergenic bedding
  • 23 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Classic Room, 1 Double or 2 Single Beds

Classic Room, 1 Double or 2 Single Beds

Classic Room, 1 Double or 2 Single Beds

9.6 out of 10
Exceptional
(8 reviews)

Highlights

Soundproofed
Individually furnished
Individually decorated
Air conditioning
Connecting rooms available
LCD TV
Hypo-allergenic bedding
Down duvet
  • 20 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed OR 2 Single Beds

View all photos for Deluxe Room

Deluxe Room

Deluxe Room

9.0 out of 10
Wonderful
(10 reviews)

Highlights

Soundproofed
Individually furnished
Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
LCD TV
Hypo-allergenic bedding
  • 24 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Single Beds OR 1 Double Bed

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About the area

Located in Historic Centre of Florence, a neighbourhood in Florence, Golden Tower Hotel & Spa is in a shopping district and near a train station. Basilica of Santa Maria Novella and Gallery of the Academy of Florence are cultural highlights, and some of the area's notable landmarks include Piazza della Signoria and Pitti Palace. Cathedral of Santa Maria del Fiore and Basilica of Santa Croce are two other places to visit that come recommended. Visit our Florence travel guide
Map
Piazza Strozzi 11r, Florence, FI, 50123

What's nearby

  • Ponte Vecchio which includes a bridge and a river or creek
    Ponte Vecchio
    3 min walk - 0.3 km
  • Arcetri showing heritage architecture, a city and landscape views
    Palazzo Vecchio
    5 min walk - 0.4 km
  • Piazza della Signoria featuring heritage architecture
    Piazza della Signoria
    5 min walk - 0.4 km
  • Cathedral of Santa Maria del Fiore featuring religious elements, heritage architecture and a church or cathedral
    Cathedral of Santa Maria del Fiore
    5 min walk - 0.5 km
  • Uffizi Gallery in Florence in Italy
    Uffizi Gallery
    6 min walk - 0.6 km

Getting around

  • Unità Tram Stop
    8 min walk
  • Florence (ZMS-Santa Maria Novella Train Station)
    10 min walk
  • Peretola Airport (FLR)
    25 min drive

Restaurants

  • The Rooster
    2 min walk
  • La Grotta Guelfa
    2 min walk
  • La Bussola
    1 min walk
  • Colle Bereto
    1 min walk
  • The Old Stove
    2 min walk

About this property

Golden Tower Hotel & Spa

Luxury family-friendly hotel near Ponte Vecchio
Located close to Piazza della Signoria and Palazzo Vecchio, Golden Tower Hotel & Spa provides free continental breakfast, a coffee shop/cafe and dry cleaning/laundry services. Indulge in a Swedish massage, a facial and Ayurvedic treatments at the on-site spa. Stay connected with free in-room WiFi, and guests can find other amenities, such as a bar and a steam room.
You'll also enjoy the following perks during your stay:
  • Valet parking (surcharge), a round-trip airport shuttle (surcharge) and babysitting (surcharge)
  • Concierge services, luggage storage and massage treatment rooms
  • Free newspapers, multilingual staff and a porter/bellboy
  • Guest reviews say great things about the helpful staff and location
Room features
All guest rooms are individually furnished, and offer comforts, such as 24-hour room service and premium bedding, in addition to thoughtful touches, such as laptop-compatible safes and air conditioning.
More amenities include:
  • Hypo-allergenic bedding, Select Comfort beds and down duvets
  • Rainfall showers, designer toiletries and bidets
  • 40-inch LCD TVs with satellite channels
  • Childcare services, electric kettles and heating

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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • 24-hour return airport shuttle (surcharge)
  • Area shuttle (surcharge)
  • Valet parking on site (EUR 45 per night; includes in/out privileges)
  • Limited on-site valet parking

Food and drink

  • Free continental breakfast available daily 7:30 AM to 10:00 AM
  • A bar/lounge
  • A coffee shop/cafe
  • Snack bar/deli

Restaurants on site

  • Golden Bar

Things to do

  • Full-service spa
  • Hot tub
  • Sauna
  • Steam room
  • TV in common areas

Family friendly

  • In-room babysitting
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Guidebooks
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service

Full-service spa

  • 3 treatment rooms
  • Aromatherapy
  • Ayurvedic treatments
  • Body scrubs
  • Couples treatment rooms
  • Facials
  • Hot stone massages
  • Manicures/pedicures
  • Reflexology
  • Spa open daily
  • Sports massages
  • Swedish massages
  • Turkish bath

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Accessible airport shuttle
  • Braille/raised signage
  • Lift (90 centimetre wide door)
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible public bathroom
  • Wheelchair-accessible restaurant
  • Wheelchair-accessible spa
  • Wheelchairs on site

More

  • 1 building
  • 4 floors
  • Banquet hall
  • Smoke-free property

Room amenities

Bedroom

  • Blackout drapes
  • Down comforter
  • Hypo-allergenic bedding
  • Premium bedding
  • Select Comfort mattress

Bathroom

  • Bidet
  • Designer toiletries
  • Dressing gowns
  • Hair dryer
  • Rainfall showerhead
  • Slippers
  • Towels provided

Entertainment

  • 40-inch LCD TV with satellite channels

Food and drink

  • 24-hour room service
  • Coffee/tea maker
  • Electric kettle
  • Minibar

More

  • Air conditioning (climate-controlled)
  • Connecting rooms available
  • Desk
  • Heating (climate-controlled)
  • Individual decor
  • Individual furnishings
  • Laptop-compatible safe
  • Phone
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: midnight
Contactless check-in and check-out are available
Minimum check-in age - 18

Check-out

Check-out before noon
Contactless check-out

Special check-in instructions

This property offers transfers from the airport (surcharges may apply); to arrange pick-up, guests must contact the property 48 hours prior to arrival, using the contact information on the booking confirmation
Front desk staff will greet guests on arrival at the property
Guests driving to the property should contact this property in advance (e.g. directions)
For any questions, please contact the property using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children are welcome
Children up to the age of 6 years can stay for free if using existing beds when occupying the parent or guardian's room
Rollaway/extra beds are not available.

Payment types at the property

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • Deposit: EUR 100.00 per stay
  • A tax is imposed by the city: EUR 8.00 per person, per night, up to 7 nights. This tax does not apply to children under 12 years of age.

We have included all charges provided to us by the property.

Optional extras

  • Airport shuttle fee: EUR 90 per vehicle (one-way, maximum occupancy 2)
  • Valet parking fee: EUR 45 per night (in/out privileges)

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and cash
Cashless transactions are available
Safety features at this property include a fire extinguisher, a smoke detector and a first aid kit
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
This property's beauty center (in the spa) is open from noon to 8 PM daily.
Property Registration Number IT048017A172UF2GVR
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

We should mention

All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Cash transactions at this property cannot exceed EUR 5000, due to national regulations; for further details, please contact the property using the information in the booking confirmation
Reservations are required for massage services and spa treatments; reservations can be made by contacting the property prior to arrival, using the contact information on the booking confirmation
Only registered guests are allowed in the guestrooms
The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation
In accordance with national/local laws, air conditioning may be restricted to certain hours from 01 April to 30 September
Guests under 18 years old are not allowed in the hot tub
Guests under 18 years old are not allowed in the spa

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

Golden Tower Florence
Golden Tower Hotel
Golden Tower Hotel Florence
Hotel Golden Tower
Golden Hotel Florence
Golden Tower
Golden Tower Hotel Spa
Golden Tower Hotel Spa
Golden Tower Hotel & Spa Hotel
Golden Tower Hotel & Spa Florence
Golden Tower Hotel & Spa Hotel Florence

Frequently asked questions

Is Golden Tower Hotel & Spa pet-friendly?

No, pets are not allowed at this property.

How much does it cost to stay at Golden Tower Hotel & Spa?

As of 9 Mar 2026, prices found for a 1-night stay for 2 adults at Golden Tower Hotel & Spa on 10 Mar 2026 start from €346, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking at Golden Tower Hotel & Spa?

Valet parking is available for EUR 45 per night.

What time is check-in at Golden Tower Hotel & Spa?

Check-in start time: 3:00 PM; check-in end time: midnight.

What time is check-out at Golden Tower Hotel & Spa?

Checkout is at noon.

Does Golden Tower Hotel & Spa provide a shuttle to the airport?

Yes, there's an airport shuttle. A fee of EUR 90 per vehicle applies.

Where is Golden Tower Hotel & Spa located?

This family-friendly Florence hotel is located in a shopping district, within a 5-minute walk of Ponte Vecchio and Piazza della Signoria. Palazzo Vecchio and Uffizi Gallery are also within 10 minutes. Unità Tram Stop is 8 minutes by foot and Valfonda - Stazione Santa Maria Novella Tram Stop is 10 minutes.

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Reviews

Golden Tower Hotel & Spa Reviews

9.6

Exceptional

9.8

Cleanliness

9.6

Location

9.6

Staff & service

9.6

Property conditions & facilities
Rating 10 - Excellent. 793 out of 965 reviews
Rating 8 - Good. 135 out of 965 reviews
Rating 6 - Okay. 26 out of 965 reviews
Rating 4 - Poor. 6 out of 965 reviews
Rating 2 - Terrible. 5 out of 965 reviews

Reviews

10/10 Excellent

Gabriella De

Liked: Cleanliness, property conditions & facilities
Amazing location and top class staff.
Stayed 3 nights in Dec 2025

10/10 Excellent

Mary Jane

Liked: Cleanliness, amenities, property conditions & facilities
Beautiful hotel and room, amazing staff that goes well above and beyond, and terrific location.
Stayed 8 nights in Nov 2025

10/10 Excellent

Cameron

Liked: Cleanliness, staff & service, amenities
Room was perfect, bathroom fantastic and staff were perfect. Daniel on the bar was very friendly and added so much to my stay. Central location perfection for seeing the sights and access to bars. Great stay
Stayed 3 nights in Nov 2025

10/10 Excellent

Michele

Liked: Cleanliness, staff & service
Wet nice staff. Varied and fresh breakfast
Stayed 3 nights in Dec 2025

10/10 Excellent

camilo

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very nice room, clean. Great breakfast. Staff was super helpful.
Stayed 4 nights in Oct 2025

10/10 Excellent

Linda

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had a wonderful stayat the Golden Tower Hotel!!! The location is amazing and close walking distance to great shopping and restaurants!!! The location is very quiet and we felt safe in this area!!
Stayed 2 nights in Sep 2025

10/10 Excellent

Yacov

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The hotel has a great location and very close to all attractions. The staff is very knowledgeable, friendly and helpful. The hotel is quiet and cozy. You will feel comfortable like at home.We had a great time staying at the property!
Stayed 7 nights in Oct 2025

10/10 Excellent

Kenneth

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
We had a fantastic stay at Golden Tower Hotel and Spa! The room was beautiful. The breakfast was delicious, and the staff was very kind and attentive. We highly recommend!
Stayed 3 nights in Sep 2025

10/10 Excellent

Michelina

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel has a pleasant atmosphere and attentive service. Their breakfast is amazing, and their staff is very friendly.
Stayed 1 night in Jul 2025

10/10 Excellent

PAMELA

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great staff from the front desk to the wait staff and the cleaning g staff . They all enhanced our experience and stay
Stayed 4 nights in Oct 2025

10/10 Excellent

Peter

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
AMAZING property and staff!!
Stayed 4 nights in May 2025

10/10 Excellent

Mr Kenneth

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very good staff service. Professional yet personal friendly. Comfortable bed, quiet location yet so central. Room service also very good, very clean! Would highly recommend!
Stayed 3 nights in Oct 2025

10/10 Excellent

Kelly

Liked: Cleanliness, amenities, property conditions & facilities
The Golden Tower is THE BEST place to stay in Florence!! Located right in the heart of all the best shops, dining and museums. Hotel is immaculate and the staff are absolutely amazing- friendly, helpful, accommodating. The lobby and bar are perfect for having a wine and recapping your day. Resort spa and massages are an added bonus after long days of shopping! Book spa appointments in advance if possible. Thank you Golden Tower!
Stayed 6 nights in Nov 2025

10/10 Excellent

HASSAN

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent hotel in a great location!
Stayed 2 nights in Apr 2024

10/10 Excellent

Atsushi

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff was very friendly, hotel looked very clean, furthermore the location is amazing!
Stayed 2 nights in Feb 2025

10/10 Excellent

Michelina

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wonderful staff!
Stayed 1 night in Jul 2025

10/10 Excellent

Areej

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely rooms & excellent location.
Stayed 3 nights in Jul 2024

10/10 Excellent

SAMUEL

Liked: Cleanliness, amenities, property conditions & facilities
Hotel staff were very friendly, personable and helpful. Breakfast was solid.
Stayed 2 nights in Jul 2025

10/10 Excellent

Raymond

Liked: Cleanliness, staff & service, property conditions & facilities
Great Breakfast and great location. We loved our stay
Stayed 3 nights in Apr 2024

10/10 Excellent

Alberto

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Perfect location great service
Stayed 1 night in Apr 2025

10/10 Excellent

kenneth

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Would absolutely choose again

Wonderful hotel in a super central location - only a short walk to key attractions, shops and restaurants.
Stayed 4 nights in Jun 2025

10/10 Excellent

claudia

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great breakfast and great SPA.
Stayed 2 nights in Mar 2024

10/10 Excellent

Jill

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff was very friendly. Location of hotel close to everything. Food at breakfast was excellent and included at no extra charge. Rooms were spacious and bathrooms clean. Turn down service every night. Will be back!!
Stayed 2 nights in Sep 2025

10/10 Excellent

William

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We absolutely loved the staff - they were very helpful through our entire visit and went the extra mile to make sure we were taken care of. Helped us get our lost luggage delivered from the airport, packed breakfast to go when we left early, were helpful with recommendations.
Stayed 6 nights in Jul 2025

10/10 Excellent

Margaret

Liked: Cleanliness, amenities, property conditions & facilities
Staff was lovely! Went above and beyond to make my stay in Florence memorable. The hotel was beautiful and in a great location for shopping, exploring and proximity to the city's historical sites.
Stayed 2 nights in May 2025