Popular places to visit

Lotte World
Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this vibrant area.

Myeongdong Street
When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and top-notch restaurants in this culturally rich area.

Namdaemun Market
This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.

Lotte World Tower
Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.

Gyeongbokgung Palace
This royal palace has been destroyed on more than one occasion, but today it stands as one of Seoul’s finest examples of classic Korean architecture.

Starfield COEX Mall
You can enjoy some retail therapy when you visit Starfield COEX Mall, a favourite shopping spot in Seoul. Amble around this culturally rich area's riverfront and enjoy its top-notch restaurants.
Things to do

Seoul: Hanbok Rental with Gyeongbokgung Palace Entry

Seoul: Gyeongbok Palace with Gigibebe Hanbok Rental

Hanbok Photoshoot and History Tour at Gyeongbokgung Palace

Gyeongbokgung to Bukchon in Hanbok Photography Walking tour

Premium Hanbok Experience in Hanboknam Gyeongbok Palace Branch
Top hotels in Seochon

LOTTE City Hotel Myeongdong

ENA Suite Hotel Namdaemun

Fairfield by Marriott Seoul

The Shilla Seoul

The Westin Josun Seoul

Step Inn Myeongdong 1
Other neighbourhoods around Seochon

Jongno-gu
Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Sogong-dong
Sogong-dong is popular for its popular shops. Explore top sights like Namdaemun Market and Seoul Museum of Art, and you can get around town on the metro at City Hall Station.

Insa-dong
Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.

Jongno-1.2.3.4 ga-dong
While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Gwangjang Market, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.

Myeong-dong
Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.

Hoehyeon-dong
While you're in Hoehyeon-dong, take in top sights like Namdaemun Market and jump on the metro at Hoehyeon Station to see more of the city.
- Namdaemun Market
- Lotte World Tower
- Gyeongbokgung Palace
- Starfield COEX Mall
- N Seoul Tower
- Bukchon Hanok Village
- COEX Convention and Exhibition Center
- Gocheok Sky Dome
- Korea University
- Seoul National University
- Lotte Mall Gimpo Airport
- Myeongdong Cathedral
- Namsan Mountain Park
- KINTEX Exhibition Hall 1
- Gwangjang Market