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The Soho Hotel, Firmdale Hotels

5.0 star property
Luxury hotel with full-service spa and 24-hour fitness centre

Choose dates to view prices

Photo gallery for The Soho Hotel, Firmdale Hotels

1 bedroom, premium bedding, minibar, in-room safe
Deluxe Terrace Room | Living area
One Bedroom Soho Suite
Lobby
1 bedroom, premium bedding, minibar, in-room safe
The Soho Hotel, Firmdale Hotels, in central London offers luxury accommodations. Guests can book facials or body treatments at Temple Spa, while kids enjoy special meals at Refuel restaurant. Multilingual staff plan excursions, and fitness enthusiasts love the 24-hour gym access.

Reviews

9.8 out of 10
Exceptional

Popular amenities

  • Bar
  • Spa
  • Room service
  • Gym
The current price is €592
includes taxes & fees
2 Nov - 3 Nov

Room options

Available filters for rooms
Showing 15 of 15 rooms

View all photos for One Bedroom Terrace Suite

1 bedroom, premium bedding, minibar, in-room safe

One Bedroom Terrace Suite

Highlights

Furnished balcony
Individually furnished
Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
  • 290 sq m
  • 2 bedrooms
  • Sleeps 3
  • 1 King Bed

View all photos for Accessible Luxury Junior Suite

Accessible Luxury Junior Suite

Accessible Luxury Junior Suite

Highlights

Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Separate bedroom
Premium bedding
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed

View all photos for Deluxe Terrace Room

Deluxe Terrace Room

Deluxe Terrace Room

Highlights

Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Premium bedding
Separate bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for One Bedroom Richmond Suite

Flat-screen TV

One Bedroom Richmond Suite

Highlights

Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Premium bedding
Separate bedroom
  • Sleeps 3
  • 1 King Bed

View all photos for Superior Room

Superior Room

Superior Room

10.0 out of 10
Exceptional
(6 reviews)

Highlights

Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Premium bedding
Separate bedroom
  • Sleeps 2
  • 1 Queen Bed

View all photos for The Soho Residence

The Soho Residence

The Soho Residence

Highlights

Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Separate bedroom
Premium bedding
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed and 1 Twin Bed

View all photos for Luxury Room

Luxury Room

Luxury Room

10.0 out of 10
Exceptional
(2 reviews)

Highlights

Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Premium bedding
Separate bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Deluxe Room

Deluxe Room

Deluxe Room

10.0 out of 10
Exceptional
(5 reviews)

Highlights

Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Premium bedding
Separate bedroom
  • Sleeps 4
  • 1 King Bed

View all photos for Luxury Junior Suite

1 bedroom, premium bedding, minibar, in-room safe

Luxury Junior Suite

Highlights

Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Separate bedroom
Premium bedding
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed

View all photos for Deluxe Junior Suite

1 bedroom, premium bedding, minibar, in-room safe

Deluxe Junior Suite

10.0 out of 10
Exceptional
(1 review)

Highlights

Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Separate bedroom
Premium bedding
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed

View all photos for Penthouse Suite

1 bedroom, premium bedding, minibar, in-room safe

Penthouse Suite

Highlights

Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Separate bedroom
Premium bedding
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed

View all photos for One Bedroom Penthouse Suite

One Bedroom Penthouse Suite

One Bedroom Penthouse Suite

Highlights

Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Separate bedroom
Premium bedding
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed

View all photos for One Bedroom Soho Suite

1 bedroom, premium bedding, minibar, in-room safe

One Bedroom Soho Suite

Highlights

Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Separate bedroom
Premium bedding
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed

View all photos for Three Bedroom Richmond Suite

1 bedroom, premium bedding, minibar, in-room safe

Three Bedroom Richmond Suite

Highlights

Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Separate bedroom
Premium bedding
  • 1 bedroom
  • Sleeps 7
  • 3 King Beds

View all photos for Superior Room, Terrace

Superior Room, Terrace

Superior Room, Terrace

Highlights

Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Premium bedding
Separate bedroom
  • Sleeps 2
  • 1 Queen Bed

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About the area

Map
4 Richmond Mews, Dean Street, London, England, W1D 3DH

What's nearby

  • Leicester Square - 6 min walk - 0.6 km
  • Piccadilly Circus - 7 min walk - 0.7 km
  • Trafalgar Square - 11 min walk - 1.0 km
  • The British Museum - 12 min walk - 1.0 km
  • Buckingham Palace - 4 min drive - 2.0 km

Getting around

  • Tottenham Court Road Station - 7 min walk
  • Tottenham Court Road Underground Station - 7 min walk
  • London (LCY-London City) - 50 min drive

Restaurants

  • ‪Soho House 76 Dean Street - ‬1 min walk
  • ‪Hobson’s Fish & Chips - ‬1 min walk
  • ‪Côte Soho - ‬2 min walk
  • ‪The Ship, Soho - ‬2 min walk
  • ‪Busaba - ‬3 min walk

About this property

The Soho Hotel, Firmdale Hotels

Luxury boutique hotel near Leicester Square
A short walk from Piccadilly Circus and The British Museum, The Soho Hotel, Firmdale Hotels provides a library, dry cleaning/laundry services and a fireplace in reception. Indulge in a massage, a manicure/pedicure and a facial at Temple Spa, the on-site spa. The on-site restaurant, Refuel, offers brunch, lunch, dinner and children's meals. Stay connected with free in-room WiFi, and guests can find other amenities, such as a bar and a 24-hour gym.
You'll also enjoy perks such as:
  • Limo/town car service, full breakfast (surcharge) and babysitting (surcharge)
  • Free newspapers, a lift and meeting rooms
  • A banquet hall, smoke-free property and a 24-hour front desk
  • Guest reviews speak highly of the helpful staff
Room features
All 96 individually decorated rooms include comforts, such as 24-hour room service and premium bedding, as well as thoughtful touches, such as air conditioning and bathrobes.
Extra amenities include:
  • Childcare services and free infant beds
  • Bathrooms with designer toiletries and deep-soaking baths
  • Flat-screen TVs with cable channels
  • Daily housekeeping and desks

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includes taxes & fees
1 Nov - 2 Nov
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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi

Parking and transport

  • Offsite parking available (GBP 60 per night)
  • Train station pick-up shuttle (surcharge)
  • Limo/town car service

Food and drink

  • Daily full breakfast available 7:00 AM to 11:00 AM for a fee: GBP 28 per person
  • A bar/lounge
  • A restaurant
  • Snack bar/deli

Restaurants on site

  • Refuel

Things to do

  • 24-hour gym
  • Full-service spa
  • Library

Family friendly

  • In-room babysitting
  • In-room cot
  • Laundry facilities
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service
  • Wedding services

Business services

  • 775 square feet of conference space
  • Meeting rooms

Full-service spa

  • Aromatherapy
  • Facials
  • In-room massages
  • Manicures/pedicures
  • Spa treatment rooms

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Assistive listening devices
  • Lift
  • Wheelchair accessibility
  • Wheelchair accessible (may have limitations)

More

  • 1 building
  • 6 floors
  • Banquet hall
  • Built in 2004
  • Fireplace in lobby
  • Smoke-free property

Room amenities

Bedroom

  • Free cot
  • Hypo-allergenic bedding
  • Premium bedding

Bathroom

  • Bidet
  • Deep soaking bathtub
  • Designer toiletries
  • Dressing gowns
  • Hair dryer
  • Shower/bathtub combination
  • Slippers
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • 24-hour room service
  • Free bottled water
  • Minibar

More

  • Air conditioning (climate-controlled)
  • Connecting rooms available
  • Desk
  • Free daily newspapers
  • Individual decor
  • Iron/ironing board on request
  • Safe

Policies

Check-in

Check-in time starts at 3 PM
Contactless check-in and check-out are available
Minimum check-in age - 18

Check-out

Check-out before noon
Contactless check-out
Late check-out subject to availability

Special check-in instructions

This property offers transfers from the train station (surcharges may apply); guests must contact the property with arrival details before travel, using the contact information on the booking confirmation
Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 78.0 per night.
Free cots are available on request at the property

Payment types at the property

Important information

Optional extras

  • Fee for full breakfast: from approximately GBP 28 per person
  • Nearby parking fee: GBP 60 per night (66 ft away)
  • Rollaway bed fee: GBP 78.0 per night
  • Service fee: 5 per cent

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards and cash
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, a first aid kit and window guards
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

We should mention

Reservations are required for massage services; reservations can be made by contacting the property prior to arrival, using the contact information on the booking confirmation
Only registered guests are allowed in the guestrooms
The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation

Property is also known as

Hotel Soho
Soho Hotel
The Soho Hotel London, England
Soho Hotel London
Soho Hotel Firmdale Hotels
Hotel Firmdale Hotels
Soho Firmdale Hotels
Firmdale Hotels
The Soho Hotel
The Soho Hotel, Firmdale Hotels Hotel
The Soho Hotel, Firmdale Hotels London
The Soho Hotel, Firmdale Hotels Hotel London

Frequently asked questions

Is The Soho Hotel, Firmdale Hotels pet-friendly?

No, pets are not allowed at this property.

How much does it cost to stay at The Soho Hotel, Firmdale Hotels?

As of 31 Oct 2025, prices found for a 1-night stay for 2 adults at The Soho Hotel, Firmdale Hotels on 2 Nov 2025 start from €592.40, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

What time is check-in at The Soho Hotel, Firmdale Hotels?

Check-in begins at 3 PM.

What time is check-out at The Soho Hotel, Firmdale Hotels?

Checkout is at noon.

Where is The Soho Hotel, Firmdale Hotels located?

This family-friendly London hotel is located in the entertainment district, within a 10-minute walk of Tottenham Court Road, Leicester Square and Piccadilly Circus. The British Museum and Trafalgar Square are also within 15 minutes. Tottenham Court Road Underground Station is 7 minutes by foot and Piccadilly Circus Underground Station is 8 minutes.

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The Soho Hotel, Firmdale Hotels Reviews

Reviews

9.8

Exceptional

Rating 10 - Excellent. 701 out of 772 reviews
Rating 8 - Good. 57 out of 772 reviews
Rating 6 - Okay. 10 out of 772 reviews
Rating 4 - Poor. 3 out of 772 reviews
Rating 2 - Terrible. 1 out of 772 reviews

10/10

Cleanliness

9.8/10

Staff & service

9.8/10

Amenities

10/10

Property conditions & facilities

9.6/10

Eco-friendliness

Reviews

10/10 Excellent

Christina

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We loved our stay here. Everyone was extremely welcoming. The decor, art, furnishings were an experience. Lots of dining options steps from the hotel (back restaurant door). We will definitely stay here again on our next London trip!
Stayed 3 nights in Oct 2025

8/10 Good

William J.

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice and spacious room.
Stayed 6 nights in Sep 2025

10/10 Excellent

oguzhan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Incredible as always
Stayed 4 nights in Oct 2025

10/10 Excellent

Marilda

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This hotel is very beautiful and clean and comfortable. It is located in an amazing area. The staff is increasingly nice and helpful. I am looking forward to returning again soon!!!
Stayed 2 nights in Aug 2025

10/10 Excellent

Oğuzhan

Liked: Cleanliness, staff & service, property conditions & facilities
Great hotel
Stayed 3 nights in Aug 2024

10/10 Excellent

Eyal

Liked: Cleanliness, staff & service, property conditions & facilities
Hotel was excellent! Breakfast was a bit dull in my opinion but other than that, it was a great experience.
Stayed 5 nights in Apr 2025

10/10 Excellent

Tao

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The best hotel team and service we experienced. Top and very natural. Make our trip memorable! Highly recommend !
Stayed 1 night in May 2025

10/10 Excellent

Ronnen

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Fantastic hotel in fantastic area of London Cannot wait to go back
Stayed 4 nights in Mar 2023

10/10 Excellent

janice

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful property, centrally located
Stayed 5 nights in Jul 2024

10/10 Excellent

Bita

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had a great stay at SoHo London. From the front desk staff to concierge to restaurant staff, everyone was friendly and helpful. Staff are friendly especially to my two young boys. Also, Julien at the concierge desk was particularly helpful and assisted with booking various activities we had in mind. We’ll definitely stay there again in the future.
Stayed 6 nights in Mar 2025

10/10 Excellent

Sonya

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Incredible Hotel!

We had a wonderful stay at The Soho Hotel, everything was perfect! We booked a deluxe Junior Suite for a special celebration and also a large table in the hotel's Refuel restaurant for a birthday dinner. The hotel and restaurant staff are wonderful and nothing is too much trouble for them. The rooms and main hotel areas are beautifully designed and every little touch has been considered. The food is also fabulous! Would recommend 100% and we are looking forward to staying there again.
Stayed 1 night in Jan 2025

10/10 Excellent

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Good time with friends
Stayed 2 nights in Nov 2024

10/10 Excellent

Iestyn Daniel

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent location right in the heart of Soho. Very busy surrounding area, but the hotel itself is nice and quiet. Beautiful hotel. Rooms are immaculate and good size. Very friendly and helpful staff. Lovely communal areas and restaurant. Travelled with 2 children (8 and 13), they loved it and were well looked after
Stayed 2 nights in Sep 2023

10/10 Excellent

Stephen

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Beautiful Hotel, Wonderful Location

From arrival, service was top notch. The room was beautifully decorated and well appointed. It was spacious with comfortable bedding. A very large room. The restaurant bar made wonderful cocktails. This coupled with its location is a must stay every time I visit London.
Stayed 2 nights in May 2024

10/10 Excellent

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Service was good but not as good as at our Hamyard and Haymarket stays. Maybe too many summer tourists.
Stayed 2 nights in Jun 2024

10/10 Excellent

Andrew

Liked: Cleanliness, staff & service, property conditions & facilities
Great hotel in a super central location. We had a Terrace room which was just fabulous, with inspiring views over the area’s skyline. A really good and fun vibe to the hotel, bar and restaurant. Shame there aren’t simple tea and coffee facilities in the rooms, as this would have just put the icing on the cake. Lovely breakfast, though a slightly clever way of staying free of charge. In fact you get a £40 credit per night towards breakfast. Every individual item is charged, including tea or coffee. But overall an absolutely excellent hotel to stay at.
Stayed 3 nights in Mar 2024

6/10 Okay

young

Liked: Cleanliness
The room lighting was dark! We had to go to the toilet to read some document. The thermostat controller is really old type, control was very poor. Toilet flush needed mighty push! I wouldn’t return to this hotel.
Stayed 7 nights in Apr 2023

10/10 Excellent

Rebecca

Liked: Cleanliness, staff & service, property conditions & facilities
The service was impeccable and I loved that guests had access to a fully stocked Honesty bar.
Stayed 1 night in Oct 2025

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
What a beautiful hotel- we loved the decor and design, the staff were exceptional. The place gets a brilliant balance between busy and alive atmosphere with calm and quiet. It’s our new favourite hotel and we can’t wait to return!
Stayed 1 night in Oct 2025

10/10 Excellent

Vanessa

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A magical mini break - like a home away from home.
Stayed 1 night in Jul 2025

10/10 Excellent

tatiana

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Una location davvero speciale, sebbene l'affaccio della mia camera fosse interno, ho trovato tutto splendido e silenzioso. Arredamento unico, cura maniacale del dettaglio in ogni parte dell'hotel non solo in camera. Vicino a molti luoghi d'interesse e comunque vicino la metro. Tutto perfetto
Stayed 3 nights in Sep 2025

10/10 Excellent

Kristin

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I loved my visit to the Soho Hotel. The decor and hospitality are top-notch, and we could not have been more pleased with the experience. I think this will be my go-to hotel for visits to London moving forward. Thank you to the team for taking such good care of us at a very important time for my family.
Stayed 4 nights in Aug 2025

10/10 Excellent

risa

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Perfect hotel. The most comfortable rooms and beds, and the nicest staff!
Stayed 7 nights in Jul 2025

10/10 Excellent

Aaron

Liked: Cleanliness, amenities, property conditions & facilities
The staff was amazing. The location perfect. If you’re coming to London and want to stay in the heart of it all The Soho Hotel is amazing. Would definitely book again. Loved every second of it.
Stayed 7 nights in Jul 2025

10/10 Excellent

Niki

Liked: Cleanliness, amenities, property conditions & facilities
We have stayed a few other places in London, but this hotel has been my favorite. I would stay here again. I love the decor, the staff, restaurant, and the rooms. The gym was more than sufficient. The location is perfect.
Stayed 3 nights in Jul 2025