Embarcadero

San Francisco

A cityscape with modern buildings, a large red sculpture, and a bridge.
A waterfront promenade with a prominent clock tower and a row of street lamps.
A city street with a historic building, a clock tower, and outdoor seating at a cafe.
A city square with a large white building, a clock tower, and a green bike lane.
A waterfront promenade with a bridge in the background.

Ride the tram downhill to this historic waterfront for great atmosphere, fabulous food and wonderful views.

For a fun day of shopping, dining and people-watching, head for the Embarcadero – the old wharf area which runs along the waterfront through the Financial District from AT&T Park to Pier 45. Here you can take a jog along the shoreline, wander round the shops, watch the street entertainers or chill out in a café. Locals come here for some early morning fresh air, to unwind after a day at the office or to meet friends and family at weekends, while visitors appreciate the historic buildings and photogenic panoramas across the bay.Get a feel for the area by taking a stroll along the flat, pedestrian-friendly waterfront which offers a refreshing contrast to the traffic and hills of the city centre, then pause to admire the numerous piers that jut out into the bay. Pier 39 is one of the most popular, lined with shops, restaurants, rides and other attractions – including its famous resident sea lions! Pier 33 is another lively place to take a breather while you watch the ferries coming and going from spooky Alcatraz Island.The clock tower of the Ferry Building is an unmistakable local landmark. Stop here to admire the Spanish Colonial architecture and fabulous views of the Bay Bridge, and maybe treat yourself to a snack in one of the friendly bistros before continuing your walk. Leave enough time to visit the popular tourist hotspot of Fisherman’s Wharf, where a Wharf Pass entitles you to reduced entry to its many attractions, including the Aquarium of the Bay.The Ferry Plaza Farmers Market brings over 100 stalls to the pavement outside the Ferry Building every Tuesday, Thursday and Saturday, selling organic fruit and vegetables, flowers, dairy products and other homespun goodies. The Centre for Urban Education about Sustainable Agriculture runs cookery classes on market days, so you can buy the produce and then learn how to turn it into delicious recipes! If you prefer to let other people do all the hard work, the market also sells pre-prepared ready meals and freshly baked bread and cakes to take home.The Embarcadero Centre provides a modern contrast to the historic piers and market halls. This shopping, dining and entertainment complex is one of the area’s latest attractions, with a programme of films, art exhibits and a seasonal ice rink.


Stay near popular Embarcadero attractions

Things to do


Top hotels in Embarcadero

Holiday Inn Golden Gateway by IHG

Holiday Inn Golden Gateway by IHG

3.5 out of 5
1500 Van Ness Ave San Francisco CA
The price is €126 per night from 29 Nov to 30 Nov
€126
29 Nov - 30 Nov
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the pool and the ...
9/10 Wonderful! (6,474 reviews)
"Great place and good value for money"

Reviewed on 10 Nov 2026

Holiday Inn Golden Gateway by IHG
Hotel Riu Plaza Fisherman's Wharf

Hotel Riu Plaza Fisherman's Wharf

4 out of 5
2500 Mason St San Francisco CA
The price is €162 per night from 30 Nov to 1 Dec
€162
30 Nov - 1 Dec
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and a 24-hour fitness centre. Our guests praise the breakfast and the ...
9/10 Wonderful! (7,767 reviews)
"We loved our stay, loved the location and how conveniently close it was to everything. The hotel was clean, the rooms were somewhat spacious, bathrooms were a bit tight but did its job. Breakfast was also great! Only downside to this was that our room was facing the street so you could hear all the ..."

Reviewed on 10 Nov 2026

Hotel Riu Plaza Fisherman's Wharf
Hilton San Francisco Union Square

Hilton San Francisco Union Square

4 out of 5
333 O'Farrell St. San Francisco CA
The price is €159 per night from 23 Nov to 24 Nov
€159
23 Nov - 24 Nov
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy 2 bars/lounges, breakfast (surcharge) and a 24-hour health club. Our guests praise the helpful staff ...
8.6/10 Excellent! (1,898 reviews)
"Our initial room was located at the far end of the building, which meant quite a long walk from the elevators. Unfortunately, the cleanliness of the room was also disappointing. It was noticeably dusty, to the point that I started experiencing itchiness and frequent sneezing. We requested a room ..."

Reviewed on 10 Nov 2026

Hilton San Francisco Union Square
FOUND Hotel Carlton, Nob Hill

FOUND Hotel Carlton, Nob Hill

2 out of 5
1075 Sutter St San Francisco CA
The price is €75 per night from 29 Nov to 30 Nov
€75
29 Nov - 30 Nov
includes taxes & fees
Stay at this hotel in San Francisco. Enjoy free Wi-Fi, a 24-hour front desk and Netflix. Our guests praise the helpful staff in their reviews. Popular attractions ...
FOUND Hotel Carlton, Nob Hill
The Marina Inn on San Francisco Bay

The Marina Inn on San Francisco Bay

3.5 out of 5
68 Monarch Bay Dr San Leandro CA
Fully refundableReserve now, pay when you stay
The price is €97 per night from 5 Dec to 6 Dec
€97
5 Dec - 6 Dec
includes taxes & fees
Stay at this golf hotel in San Leandro. Enjoy free breakfast, free Wi-Fi and a free airport shuttle. Our guests praise the breakfast and the helpful staff in ...
The Marina Inn on San Francisco Bay
Parc 55 San Francisco - A Hilton Hotel

Parc 55 San Francisco - A Hilton Hotel

4 out of 5
55 Cyril Magnin St San Francisco CA
The price is €155 per night from 29 Nov to 30 Nov
€155
29 Nov - 30 Nov
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the helpful ...
8.8/10 Excellent! (1,740 reviews)
"Location is great - staff very helpful"

Reviewed on 10 Nov 2026

Parc 55 San Francisco - A Hilton Hotel
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Where to stay in Embarcadero

Find the best Embarcadero areas for the activities you enjoy most. Learn more about Embarcadero
Learn more about Embarcadero

Union Square

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Downtown San Francisco

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Fisherman's Wharf

Travellers love Fisherman's Wharf for its popular shops, and you can see more of San Francisco by jumping on the metro at Jones St and Beach St Stop or Jefferson St & Taylor St Stop. You might spend time checking out top sights like Pier 39 and San Francisco Bay.

South of Market

Gourmet restaurants great entertainment and top sights from Oracle Park to Chase Center – discover South of Market, a destination also famous for its shopping.

Nob Hill

Gourmet restaurants Chinatown and top sights from SF Masonic Auditorium to Cable Car Museum – discover Nob Hill, a destination also famous for its shopping.



Embarcadero

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