Embarcadero

San Francisco

A tall building with classical architecture and a palm tree in the foreground.
A waterfront promenade with a city skyline in the background.
A cityscape with modern buildings, a large red sculpture, and a bridge.
A cityscape with modern skyscrapers, a large stone sculpture, and a flag-raising ceremony.
A city park with palm trees, a fountain, and tall buildings in the background.

Ride the tram downhill to this historic waterfront for great atmosphere, fabulous food and wonderful views.

For a fun day of shopping, dining and people-watching, head for the Embarcadero – the old wharf area which runs along the waterfront through the Financial District from AT&T Park to Pier 45. Here you can take a jog along the shoreline, wander round the shops, watch the street entertainers or chill out in a café. Locals come here for some early morning fresh air, to unwind after a day at the office or to meet friends and family at weekends, while visitors appreciate the historic buildings and photogenic panoramas across the bay.Get a feel for the area by taking a stroll along the flat, pedestrian-friendly waterfront which offers a refreshing contrast to the traffic and hills of the city centre, then pause to admire the numerous piers that jut out into the bay. Pier 39 is one of the most popular, lined with shops, restaurants, rides and other attractions – including its famous resident sea lions! Pier 33 is another lively place to take a breather while you watch the ferries coming and going from spooky Alcatraz Island.The clock tower of the Ferry Building is an unmistakable local landmark. Stop here to admire the Spanish Colonial architecture and fabulous views of the Bay Bridge, and maybe treat yourself to a snack in one of the friendly bistros before continuing your walk. Leave enough time to visit the popular tourist hotspot of Fisherman’s Wharf, where a Wharf Pass entitles you to reduced entry to its many attractions, including the Aquarium of the Bay.The Ferry Plaza Farmers Market brings over 100 stalls to the pavement outside the Ferry Building every Tuesday, Thursday and Saturday, selling organic fruit and vegetables, flowers, dairy products and other homespun goodies. The Centre for Urban Education about Sustainable Agriculture runs cookery classes on market days, so you can buy the produce and then learn how to turn it into delicious recipes! If you prefer to let other people do all the hard work, the market also sells pre-prepared ready meals and freshly baked bread and cakes to take home.The Embarcadero Centre provides a modern contrast to the historic piers and market halls. This shopping, dining and entertainment complex is one of the area’s latest attractions, with a programme of films, art exhibits and a seasonal ice rink.


Stay near popular Embarcadero attractions

Things to do


Top hotels in Embarcadero

Hotel Riu Plaza Fisherman's Wharf

Hotel Riu Plaza Fisherman's Wharf

4 out of 5
2500 Mason St San Francisco CA
The price is €176 per night from 5 Jul to 6 Jul
€176
5 Jul - 6 Jul
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and a 24-hour fitness centre. Our guests praise the breakfast and the ...
9/10 Wonderful! (7,500 reviews)
"Perfect"

Reviewed on 27 Jun 2026

Hotel Riu Plaza Fisherman's Wharf
Hyatt Regency San Francisco

Hyatt Regency San Francisco

4 out of 5
5 Embarcadero Center San Francisco CA
The price is €246 per night from 12 Jul to 13 Jul
€246
12 Jul - 13 Jul
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (2,308 reviews)
"Though the property is older, it appears recently renovated and was clean. The staff was also great."

Reviewed on 27 Jun 2026

Hyatt Regency San Francisco
Hotel Zoe Fisherman's Wharf

Hotel Zoe Fisherman's Wharf

4 out of 5
425 North Point San Francisco CA
Fully refundableReserve now, pay when you stay
The price is €185 per night from 27 Jul to 28 Jul
€185
27 Jul - 28 Jul
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the restaurant and the helpful ...
9.2/10 Wonderful! (1,985 reviews)
"The staff at the hotel went above and beyond to make our stay a wonderful experience. The hotel was in a great location. We had breakfast at the restaurant which had a lovely atmosphere, great staff and delicious food."

Reviewed on 27 Jun 2026

Hotel Zoe Fisherman's Wharf
Holiday Inn Golden Gateway by IHG

Holiday Inn Golden Gateway by IHG

3.5 out of 5
1500 Van Ness Ave San Francisco CA
The price is €149 per night from 12 Jul to 13 Jul
€149
12 Jul - 13 Jul
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the pool and the ...
9/10 Wonderful! (5,920 reviews)
"We have stayed here before and had a great experience. This time our first room had a smoke smell to it so I went back to the front desk and they immediately switched our room, no questions asked. I was very appreciative since we didn’t want our clothes to smell as we went out. The rooms are great! ..."

Reviewed on 27 Jun 2026

Holiday Inn Golden Gateway by IHG
Hilton San Francisco Financial District

Hilton San Francisco Financial District

4 out of 5
750 Kearny St San Francisco CA
The price is €142 per night from 12 Jul to 13 Jul
€142
12 Jul - 13 Jul
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy breakfast (surcharge), a fitness centre and Wi-Fi (surcharge). Our guests praise the helpful staff ...
8.8/10 Excellent! (2,937 reviews)
"good"

Reviewed on 26 Jun 2026

Hilton San Francisco Financial District
Club Quarters Hotel in San Francisco

Club Quarters Hotel in San Francisco

4 out of 5
424 Clay St San Francisco CA
The price is €129 per night from 5 Jul to 6 Jul
€129
5 Jul - 6 Jul
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the helpful staff and the ...
9/10 Wonderful! (3,258 reviews)
"Amazing Hotel really close to the embarcadero. This hotel is located in the financial district between the places to visit. Staff was great like always and there's lots of parking nearby. Room was clean and air conditioning was amazing."

Reviewed on 26 Jun 2026

Club Quarters Hotel in San Francisco
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Where to stay in Embarcadero

Find the best Embarcadero areas for the activities you enjoy most. Learn more about Embarcadero
Learn more about Embarcadero

Fisherman's Wharf

Travellers love Fisherman's Wharf for its popular shops, and you can see more of San Francisco by jumping on the metro at Jones St and Beach St Stop or Jefferson St & Taylor St Stop. You might spend time checking out top sights like Pier 39 and San Francisco Bay.

Union Square

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Downtown San Francisco

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

South of Market

Gourmet restaurants great entertainment and top sights from Oracle Park to Chase Center – discover South of Market, a destination also famous for its shopping.

Nob Hill

Gourmet restaurants Chinatown and top sights from SF Masonic Auditorium to Cable Car Museum – discover Nob Hill, a destination also famous for its shopping.



Embarcadero

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