Embarcadero

San Francisco

A tall building with classical architecture and a palm tree in the foreground.
A waterfront promenade with a city skyline in the background.
A cityscape with modern buildings, a large red sculpture, and a bridge.
A cityscape with modern skyscrapers, a large stone sculpture, and a flag-raising ceremony.
A city park with palm trees, a fountain, and tall buildings in the background.

Ride the tram downhill to this historic waterfront for great atmosphere, fabulous food and wonderful views.

For a fun day of shopping, dining and people-watching, head for the Embarcadero – the old wharf area which runs along the waterfront through the Financial District from AT&T Park to Pier 45. Here you can take a jog along the shoreline, wander round the shops, watch the street entertainers or chill out in a café. Locals come here for some early morning fresh air, to unwind after a day at the office or to meet friends and family at weekends, while visitors appreciate the historic buildings and photogenic panoramas across the bay.Get a feel for the area by taking a stroll along the flat, pedestrian-friendly waterfront which offers a refreshing contrast to the traffic and hills of the city centre, then pause to admire the numerous piers that jut out into the bay. Pier 39 is one of the most popular, lined with shops, restaurants, rides and other attractions – including its famous resident sea lions! Pier 33 is another lively place to take a breather while you watch the ferries coming and going from spooky Alcatraz Island.The clock tower of the Ferry Building is an unmistakable local landmark. Stop here to admire the Spanish Colonial architecture and fabulous views of the Bay Bridge, and maybe treat yourself to a snack in one of the friendly bistros before continuing your walk. Leave enough time to visit the popular tourist hotspot of Fisherman’s Wharf, where a Wharf Pass entitles you to reduced entry to its many attractions, including the Aquarium of the Bay.The Ferry Plaza Farmers Market brings over 100 stalls to the pavement outside the Ferry Building every Tuesday, Thursday and Saturday, selling organic fruit and vegetables, flowers, dairy products and other homespun goodies. The Centre for Urban Education about Sustainable Agriculture runs cookery classes on market days, so you can buy the produce and then learn how to turn it into delicious recipes! If you prefer to let other people do all the hard work, the market also sells pre-prepared ready meals and freshly baked bread and cakes to take home.The Embarcadero Centre provides a modern contrast to the historic piers and market halls. This shopping, dining and entertainment complex is one of the area’s latest attractions, with a programme of films, art exhibits and a seasonal ice rink.


Stay near popular Embarcadero attractions

Things to do


Top hotels in Embarcadero

Holiday Inn Golden Gateway by IHG

Holiday Inn Golden Gateway by IHG

3.5 out of 5
1500 Van Ness Ave San Francisco CA
The price is €157 per night from 25 Oct to 26 Oct
€157
25 Oct - 26 Oct
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the pool and the ...
9/10 Wonderful! (6,340 reviews)
"We stayed in a compact but pleasant corner room on the 23rd floor. The view was striking, revealing nearly all the landmarks of San Francisco. Although the hotel sits away from many attractions, it is near public transportation, and the neighborhood felt secure. It was disappointing that breakfast ..."

Reviewed on 26 Sept 2026

Holiday Inn Golden Gateway by IHG
Hotel Riu Plaza Fisherman's Wharf

Hotel Riu Plaza Fisherman's Wharf

4 out of 5
2500 Mason St San Francisco CA
The price is €169 per night from 18 Oct to 19 Oct
€169
18 Oct - 19 Oct
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and a 24-hour fitness centre. Our guests praise the breakfast and the ...
9/10 Wonderful! (7,669 reviews)
"Breakfast was very very good."

Reviewed on 26 Sept 2026

Hotel Riu Plaza Fisherman's Wharf
Handlery Union Square Hotel

Handlery Union Square Hotel

3.5 out of 5
351 Geary St San Francisco CA
The price is €166 per night from 25 Oct to 26 Oct
€166
25 Oct - 26 Oct
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, a fitness centre and valet parking (surcharge). Our guests praise the pool and the helpful ...
Handlery Union Square Hotel
Hilton San Francisco Financial District

Hilton San Francisco Financial District

4 out of 5
750 Kearny St San Francisco CA
The price is €152 per night from 25 Oct to 26 Oct
€152
25 Oct - 26 Oct
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy breakfast (surcharge), a fitness centre and Wi-Fi (surcharge). Our guests praise the helpful staff ...
Hilton San Francisco Financial District
Chancellor Hotel on Union Square

Chancellor Hotel on Union Square

3.5 out of 5
433 Powell St San Francisco CA
The price is €156 per night from 4 Oct to 5 Oct
€156
4 Oct - 5 Oct
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, a 24-hour front desk and daily housekeeping. Our guests praise the helpful staff and ...
Chancellor Hotel on Union Square
Grand Hyatt San Francisco

Grand Hyatt San Francisco

4 out of 5
345 Stockton St San Francisco CA
The price is €196 per night from 23 Oct to 24 Oct
€196
23 Oct - 24 Oct
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the helpful staff ...
9/10 Wonderful! (1,013 reviews)
"Unfortunately one extremely rude bartender ruined my entire stay - I will not be back. This happened on the night of 9/18. After dinner I stopped in the hotel bar for a nightcap. The bar was busy so I stood a foot or two away from an open area of the bar looking at the beer taps. The bartender walked ..."

Reviewed on 25 Sept 2026

Grand Hyatt San Francisco
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Where to stay in Embarcadero

Find the best Embarcadero areas for the activities you enjoy most. Learn more about Embarcadero
Learn more about Embarcadero

Fisherman's Wharf

Travellers love Fisherman's Wharf for its popular shops, and you can see more of San Francisco by jumping on the metro at Jones St and Beach St Stop or Jefferson St & Taylor St Stop. You might spend time checking out top sights like Pier 39 and San Francisco Bay.

Union Square

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Downtown San Francisco

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

South of Market

Gourmet restaurants great entertainment and top sights from Oracle Park to Chase Center – discover South of Market, a destination also famous for its shopping.

Nob Hill

Gourmet restaurants Chinatown and top sights from SF Masonic Auditorium to Cable Car Museum – discover Nob Hill, a destination also famous for its shopping.



Embarcadero

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