Firmdale hotels in Primrose Hill, London

"We received a complimentary upgrade. The room is very spacious, the service is excellent, and the location is perfect. The breakfast is outstanding."

"Great stay, prime location."

"The staff was very helpful and went out of their way to help answer any questions about the room or London. We really enjoyed some of the private areas the hotel offered to staying guests."

"Great location and beautiful hotel! "

"Have stayed here a few times and it's always exceptional."

"Perfect location especially if you like to walk to great restaurants off Baker St. The staff is extremely helpful and the rooms have the most comfortable beds. My only disappointment is they are fully booked when we come back to London later this month. This is an amazing hotel!"

"Great location, nice property, exceptional staff."

"The staff was amazing and so helpful. The hotel itself so beautiful and unique. The afternoon tea was exceptional in the gorgeous garden. I strongly recommend this boutique hotel."