Firmdale hotels in Primrose Hill, London

"Great location walking distance to Westminster and Big Ben. "

"Next to the football stadium and nice bar and restaurant. It was a limited menu but everything was excellent. The breakfast was buffet style and definitely worth the money "

"Interesting concept hotel. Modular rooms fit two people but just barely. My wife and I laughed a lot crawling over each other back and forth in bed. The overall cleanliness was very high. It is a good location near Tower of London/Tower Bridge. Right beside a tube stop (Tower Hill). The touchless check in and cashless premises were a surprise by not a problem. Good hotel breakfast for $20. It is definitely on a 2 person (well really 1.5 person) room. "

"Easily the best dining option I’ve ever had in a hotel, everything was always fresh and delicious and the staff was wonderful. Thank you for having me! "

"Everything was great! I'd be happy to stay with you again"

"Cracking hotel for the price"

"Nice place. We had a beautiful view of the Tower bridge. The breakfast buffet was insanely expensive and not worth the price. There were only two downsides to the room. It had no AC and we were there during a heat wave. They did provide a fan. Both the sink and shower faucets leaked. Other than those two things, we really liked it."

"Excellent "

"Loved the hotel. It was clean food was good and walking distance to the underground and bus routes as well as many attractions. Satisfied with my stay. Next time in London I would definitely be staying there."